ALIFE

ALIFE ALIFE is a non-profit organisation that supports and advocates all live arts, festivals and events i

The Voice of Malaysia’s Live Entertainment Industry

ALIFE represents everyone who brings live experiences to life — from concert promoters and event organisers to performers, venues, and suppliers. Through advocacy, collaboration, and innovation, we work to safeguard the industry and build a thriving future for live events in Malaysia. ALIFE is run by its members for its members through an electe

d council of representatives, specialist working groups and a full time executive. Participation in ALIFE’s committee structure enables members to influence how the association addresses the issues facing the industry and lobbies government or other bodies. ALIFE Council Members:

Chairman : Dato' Alan Foo
Vice Chairman : Brian Johnson Lowe
Treasurer : Kenny Wong
Honorary Secretary : Kinnix Chan
Deputy Secretary : Veena Mohan
Council Member : Dato' R. Rajendren
Council Member : Tracy Wong
Council Member : Kenny Shiau
Council Member : Melissa Seng
Council Member : Dato' Grace Lee
ADVISOR : RIZAL KAMAL

07/05/2026

Made possible by the collective support of our valued sponsors and partners ✨

The ALIFE Gala Dinner 2026 stands as a reflection of industry unity, brought together by organisations that believe in the growth and future of Malaysia’s live events landscape.

Our sincere appreciation to every partner who played a role in making this happen 🤝🎉

04/05/2026

An evening Where the Stars Aligned! ✨

Our 2026 Gala Dinner was a celebration of progress, partnerships, and the people behind Malaysia’s live events landscape. From meaningful connections to unforgettable moments, it was a night to remember.

Here’s a look back at the highlights 🎥🎉

02/05/2026

Appreciation goes to Contmark Sdn Bhd for their support as a Co-Sponsor of the ALIFE Gala Dinner 🤝

Their contribution helps bring together industry players, creating space for collaboration, connection, and continued growth.

Pleased to have them as part of this meaningful occasion ✨

02/05/2026

Honoured to recognise Merdeka 118 as a Co-Sponsor of the ALIFE Gala Dinner 🇲🇾✨

As an iconic symbol of Malaysia’s ambition and progress, their support reflects the forward momentum of the live events industry.

Thank you for being part of this remarkable occasion 🎉

This Labour Day, we recognise the people behind the live events and entertainment industry.Your dedication continues to ...
01/05/2026

This Labour Day, we recognise the people behind the live events and entertainment industry.

Your dedication continues to drive our industry forward together, stronger and united. 💪🏻✨

A timely and measured step forward for Malaysia’s live events ecosystem 🙌🏻As Malaysia continues its push toward becoming...
27/04/2026

A timely and measured step forward for Malaysia’s live events ecosystem 🙌🏻

As Malaysia continues its push toward becoming a regional hub for live entertainment, especially in the lead-up to Visit Malaysia 2026/2027 — policy decisions such as these play a crucial role in shaping a more competitive, accessible, and vibrant cultural landscape 📈

Sustainable industry development is not always driven by grand gestures, but by consistent, thoughtful improvements that empower organisers, support artistes, and enhance audience experiences. 💫

Read the full article:
https://newswav.com/article/opinion-thank-you-hannah-yeoh-for-less-red-tape-more-red-carpets-kl-turns-d-A2604_dOiN8w

The reduction in concert and event deposit rates by DBKL marks a progressive step towards enhancing Kuala Lumpur’s posit...
23/04/2026

The reduction in concert and event deposit rates by DBKL marks a progressive step towards enhancing Kuala Lumpur’s position as a leading hub for live entertainment and cultural events.

Lower entry barriers for organisers, both local and international, will encourage greater industry participation, support event scalability, and contribute to the broader objectives of the extended Visit Malaysia 2026 campaign.

Read the full article: https://www.malaymail.com/news/malaysia/2026/04/22/hannah-yeoh-announces-major-cut-in-kl-concert-deposit-rates-from-may-1/217193?sfnsn=wa&fbclid=IwZnRzaARVP4hleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEeFR6iEnFYOa3wH2HZWm81WgA1DRcbDticbfh2fqKWBu-Lsac9kfR9kzb_Igs_aem_76v_NZjshHMSbhJ0ZMfbPQ

The proposed additional aid for event organisers reflects a proactive policy step in supporting Malaysia’s live entertai...
23/04/2026

The proposed additional aid for event organisers reflects a proactive policy step in supporting Malaysia’s live entertainment and creative ecosystem, particularly following the extension of Visit Malaysia 2026 to 2027.

ALIFE Malaysia welcomes the opportunity to represent industry stakeholders at the upcoming Orange Economy Council, reinforcing the importance of collective industry voices in shaping national policy and long-term growth.

Read the full article: https://www.malaymail.com/news/malaysia/2026/04/22/fahmi-moots-extra-aid-for-event-organisers-amid-visit-malaysia-year-extension/217188?fbclid=IwY2xjawRVCkFleHRuA2FlbQIxMABicmlkETFFMnNZQ0ZsRll3RVdLNXZUc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHtJ38TIrINp_-pqxCnvjcQkVvPJZo2t3foIuCjMCrbvZWrh9vDBEdjMm7_rZ_aem_z-afxLLg9y4tMsUKphstSg

The proposed extension of assistance for event organisers reflects an important policy direction in supporting Malaysia’...
23/04/2026

The proposed extension of assistance for event organisers reflects an important policy direction in supporting Malaysia’s creative and live events ecosystem.

Aligned with the extended Visit Malaysia 2026 campaign, such measures are vital in ensuring industry sustainability, financial stability, and continued growth within the tourism economy.

ALIFE Malaysia stands ready to represent and support industry stakeholders in shaping a sustainable future.

Read the full article: https://www.bernama.com/en/news.php/news.php?id=2547820

The ALIFE Malaysia Gala Dinner 2026 marked a pivotal moment for the industry, with key developments set to shape the fut...
22/04/2026

The ALIFE Malaysia Gala Dinner 2026 marked a pivotal moment for the industry, with key developments set to shape the future of live events in Malaysia.

Proposed additional assistance for event organisers under CEMI, loan restructuring initiatives, reduced deposit rates by DBKL, ALIFE Malaysia’s role in the upcoming Orange Economy Council, and the launch of the Buy Tickets Safely initiative all reflect a strong commitment towards sustainability and long term growth.

Aligned with the extended Visit Malaysia 2026 campaign, these efforts reinforce Malaysia’s position as a competitive and forward looking destination for live events.

ALIFE Malaysia remains dedicated to representing industry voices and advancing a resilient, future ready ecosystem.

Greetings for a meaningful Thaipusam. May this day of devotion inspire perseverance, unity, and compassion. 🙏✨
31/01/2026

Greetings for a meaningful Thaipusam. May this day of devotion inspire perseverance, unity, and compassion. 🙏✨

Address

No. 62, 4th Floor, Jalan Metro Pudu, Off Jalan Yew, Fraser Business Park
Kuala Lumpur
55100

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