Council Of ASEAN Fashion Designers - CAFD

When being fashionable is equally as important as being a Responsible Consumer. Enhance your Style and Enrich those who make your Clothes.

Buy Quality, Dispose Less and Make It Last

#WEARWHATSFAIR is the sustainable shift to make fashion and apparel industry more Responsible. It is a complete socio-economic ecosystem to ensure ASEAN fashion industry stays relevant in today's global economy.

Fashion industry today is predominantly fast fashions. Fast fashions not only result in unprecedented record highs of textile waste that escalates faster than what can be recycled, they also result in dying tailor industry. A skill once cherished as human mastery and a respected profession. We believe that most fashion lovers would want to know that their clothes are made from the finest materials and who make their clothes. #WEARWHATSFAIR’s objective is also to promote tailored clothing with tailors earning a Fair Living Wage.

Designer knock-offs are also part of fast-fashions and mass produced disposables. Consumers buy knock-offs because they appreciate good styles and designs but not many can afford the hefty price tags of luxury designer wear. #WEARWHATSFAIR is about making designer wear Reachable & Responsible so that consumers can afford to wear high quality and well tailored original designer clothes. Support Creativity, Knock Out the Knock-Offs.

We believe we are all empowered to make that change starting from you and me.

#WEARWHATSFAIR Supports:

Fair Opportunities for Original Creativity of fashion designers

Fair Value for Tailored Clothings for Quality & Long-lasting apparel to reduce textile waste and create Fair Value

Fair Living Wage for apparel makers by reviving tailoring industry

Fair Pricing for Customers with Reachable & Responsible Designer wear

Conserve Tradition in Contemporary Fashion

A Sustainable Socio-Economic Fashion Industry Ecosystem with Fairness for All Stakeholders

CAPSULE COLLECTION AND CONSERVATION

#WEARWHATSFAIR is about high quality and good tailoring. It is also about Conservation. Conservation of Style and Tradition. The fashion of #WEARWHATSFAIR generally is a capsule collection that consumers can wear throughout any season or time of the year. There is no seasonal collection but fashions that stay classic in design and can be worn anytime, anywhere. Layering is key factor to change the styling of #WEARWHATSFAIR fashion.

Tradition conservation is another aspect of #WEARWHATSFAIR. Every country and every ethic group has their own uniqueness. #WEARWHATSFAIR encourages young designers to uphold their roots and amalgamate the uniqueness of their ethnicity into contemporary styles to ensure tradition does not become history.