ASEAN Tourism Research Association - ATRA

ASEAN Tourism Research Association - ATRA The ASEAN Tourism Research Association was established in November 2013 by a group of Higher Learning Institutions from the ASEAN region.

ATRA focuses on tourism research and innovation.

The ASEAN Tourism Research Association (ATRA), Taylor’s University and Faculty of Hospitality and Tourism, Prince of Son...
25/03/2026

The ASEAN Tourism Research Association (ATRA), Taylor’s University and Faculty of Hospitality and Tourism, Prince of Songkla University cordially invite you to join the 17th ATRA Tourism Forum, an international platform that brings together researchers, academics, and tourism professionals to discuss the future of sustainable tourism in the ASEAN region.

“From Pressure to Practice: Destination Sustainability, Climate Action, and Waste Management in ASEAN Tourism.” Engage in insightful discussions with distinguished speakers and industry experts as they explore practical strategies, innovative solutions, and collaborative approaches to addressing sustainability challenges in tourism destinations across ASEAN.

📌 Event Details:
📅 Date: 30 March 2025 (Monday)
⏰ Time: 1:30 PM – 5:00 PM
📍 Venue: PSU Theater, Building 5, Prince of Songkla University, Phuket Campus

Secure your spot now by registering for this exclusive in-person event! Don't forget to scan the QR to reserve your seat!!🎟️

Let's shape the future of tourism together! See you there!

📢 Call for Papers: 9th Asia-Euro Conference 2026Tourism • Hospitality • Gastronomy📍 Malé, Maldives | 📅 10–12 May 2026The...
03/12/2025

📢 Call for Papers: 9th Asia-Euro Conference 2026
Tourism • Hospitality • Gastronomy
📍 Malé, Maldives | 📅 10–12 May 2026

The ASEAN Tourism Research Association (ATRA) is pleased to share that the School of Hospitality, Tourism and Events and the Cluster for Research and Innovation in Tourism (CRiT), Taylor’s University, are honoured to convene the 9th Asia-Euro Conference 2026, in collaboration with ISTHIA, Université Toulouse – Jean Jaurès (UT2J), France, and hosted by Villa College, Maldives.

The conference will run concurrently with the 22nd Graduate Research Colloquium, offering a premier platform for scholars, researchers, and industry professionals to:

✨ Present cutting-edge research
✨ Exchange ideas across disciplines
✨ Engage in meaningful dialogue on the future of tourism, hospitality, and gastronomy

🌿 Conference Theme:
“Redefining Impact: Advancing Sustainable Innovation for the Future”

ATRA warmly invites submissions of extended abstracts addressing critical challenges, innovative solutions, and future opportunities in the field.

Submission Details:
👉 https://critfslm.wixsite.com/9thasiaeuro-2026/paper-submission

We look forward to your scholarly contributions and to welcoming you to this inspiring academic gathering in the Maldives.

ASEAN Tourism Research Association (ATRA) & Malaysian Research Institute on Ageing (MyAgeing®), Universiti Putra Malaysi...
21/02/2025

ASEAN Tourism Research Association (ATRA) & Malaysian Research Institute on Ageing (MyAgeing®), Universiti Putra Malaysia (UPM) invite you to the 16th ASEAN Tourism Research Association (ATRA) Forum!

Join us for an insightful discussion on "The Emerging Senior Tourism Market and Inclusive Development in ASEAN", featuring distinguished speakers and industry experts.

Event Details:
📅 Date: 27 February 2025 (Thursday)
⏰ Time: 2:00 PM – 4:30 PM
📍 Venue: Training Room 1 and 2, MyAgeing®️, UPM

Keynote Speaker:
🔹 Prof. Dr. Neethiananthan Ari Ragavan – President of ATRA and Executive Dean, Faculty of Social Sciences and Leisure Management, Taylor’s University

Panelists:
🔹 Y.M. Tunku Dato’ Seri (Dr.) Iskandar Tunku Abdullah – Group Executive Chairman, Melewar Group Berhad
🔹 Prof. Datuk Seri Dr. Victor Wee Eng Lye – Senior Research Fellow, School of Hosp,Tourism & Events, Faculty of Social Sciences & Leisure Management Taylor’s University & Secretary General, ATRA
🔹 Assoc. Prof. Dr. Rahimah Ibrahim – Director, MyAgeing®️, UPM
🔹 Assoc. Prof. Dr. Pornpisanu Promsivapallop – Dean, Faculty of Hospitality and Tourism, Prince of Songkla University & Vice-President, ATRA
🔹 Prof. Ir. Ts. Dr. Mohamed Thariq Haji Hameed Sultan – Director, Universiti Putra Malaysia Press
🔹 Moderator: Dr. Puvaneswaran Kunasekaran – Head, Laboratory of Social Gerontology, MyAgeing®️, UPM & Honorary Treasurer, ATRA

Don’t miss this opportunity to explore the future of senior tourism and inclusive development in the ASEAN region.

Scan the QR code on the poster to register.

*e-certificates will be given for both onsite and virtual participants

The Asean Tourism Research Association(ATRA), in cooperation with XMS Consultancy, Lyceum of the Philippines University...
12/07/2024

The Asean Tourism Research Association(ATRA), in cooperation with XMS Consultancy, Lyceum of the Philippines University, Bayleaf Hotel Manila, and Taylor's University Malaysia, with the support of Department of Tourism-Philippines, present the 15th ATRA Tourism Forum with the theme “Transforming the Future of M.I.C.E/ Business Events in ASEAN,” a forward-looking examination of the evolving Meetings, Incentives, Conferences, and Exhibitions (MICE) industry within the ASEAN region.

SAVE THE DATE JULY 26, 2024, FRIDAY
2-5PM, via ZOOM
REGISTER HERE:
https://us06web.zoom.us/meeting/register/tZApfu6grDoiHdTtd5VIXmYehJWwrooY-Z1L #/registration

(* Limited onsite seats by invitation* )

The hybrid forum will explore how technological advancements, changing consumer preferences, and the push for sustainability are reshaping the landscape of business events.Thought leaders and expert will present insights about the recent trends involving the integration of digital and hybrid event formats, the emphasis on personalised and immersive experiences, and the adoption of eco-friendly practices, and strategic collaborations among ASEAN countries to boost regional connectivity, enhance infrastructure, and create a unified approach to attract international events. Stakeholders of this discussion, aims to provide valuable insights to ASEAN decisions makers, enablers, and professionals to make the region a leading hub for innovative and impactful MICE events, driving economic growth and fostering cooperation within the region.

With great pleasure, we cordially invite you to the 14th ATRA Tourism Forum (ATF) 2024. Countdown begins! Only 4 days le...
08/03/2024

With great pleasure, we cordially invite you to the 14th ATRA Tourism Forum (ATF) 2024. Countdown begins! Only 4 days left until the most anticipated Tourism Forum of the year. Get ready to dive into stimulating discussions, network with industry leaders, and gain insights into the future of tourism! 🌏 Hosted by ASEAN Tourism Research Association, Taylor's University and Universiti Malaysia Sabah, this event is set to ignite innovation and collaboration in the tourism sphere.

Date: 12 March 2024 (Tuesday)
Time 2.00pm to 5.00pm (Malaysian time)
Venue: Taylor's University, Malaysia

Secure your spot now by registering for this exclusive in-person event! Don't forget to scan the QR or click this link https://forms.gle/AWYgTM851dvYxurQ9 to reserve your seat!!🎟️

Let's shape the future of tourism together! See you there!

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Taylor's University
Kuala Lumpur

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