20/06/2026
Strengthening SRHR Communication Through Creative Design.
Healthwise Organization and other Civil Society Organizations joined members of the CHOICE Consortium, Government Line Ministries, convened at Linde Hotel in Mponela, Dowa this week for a Creative Design Session aimed at developing innovative and audience-centered communication materials under the Comprehensive Health Options through Innovative Community Engagement (CHOICE) Project.
The session focused on transforming key Sexual and Reproductive Health and Rights (SRHR) messages into creative, culturally responsive and impactful communication products. Participants worked collaboratively to develop prototypes for CHOICE posters, Facebook, Instagram and TikTok. Creative messages include; radio program scripts, Comedies, TV concepts, and Chipatala Cha Pa Foni scripts.
The Deputy Director, Reproductive Health Services – Adolescents, Youth SRHR & Fistula Prevention Hans Katengeza graced the event.
In his remarks, the Deputy Director said that for years, Sexual and Reproductive Health and Rights has faced setbacks. Myths, silence, stigma, and misinformation have stood in the way of young people accessing the right information and services they need to make safe and informed choices.
"And today, we see a shift. Through creative design and targeted messaging, we are turning complex SRHR information into something young people can understand, relate with, and act on. Messages that speak their language. Messages that meet them where they are, be it in schools, on phones, and in their communities," said Katengeza.
Through this consultative process, stakeholders are ensuring that all communication materials are technically accurate, aligned with national standards and tailored to the realities of communities in Balaka and Lilongwe districts.
The CHOICE Project seeks to increase bodily autonomy, agency, and enjoyment of SRHR by those experiencing poverty, marginalisation and vulnerability particularly women, girls, adolescents and people of diverse s*xual orientations, gender identities and expressions and s*x characteristics (SOGIESC). By developing communication products that resonate with diverse audiences, the project is helping to ensure that no one is left behind in accessing critical SRHR information and services.
As Organizations, they are creating communication tools that inspire positive behaviour change, strengthen community engagement and advance reproductive health and rights for all. This project is being implemented in a consortium led by Oxfam in Malawi funded by Global Affairs Canada.
Healthwise Organization Oxfam in Malawi Oxfam in Southern Africa Centre for Alternatives for Victimised Women and Children Point of Progress Family Planning Association of Malawi VillageReach IPAS