MACEX

10/06/2026

Some of the best conversations happen when experience meets perspective. 🤝

At Firestarter 2026, Marija Dukovska-Pavlovska, Maja Filipcheva and Nina Nedanoska joined moderator Dragan Djordjevic for a thought-provoking discussion on leadership, culture and the realities behind building successful organizations. 🌍

Filled with practical insights, personal stories and valuable lessons, the panel reflected what Firestarter is all about — meaningful conversations, authentic leadership and putting people at the center. ✨🚀

08/06/2026

Strong institutions are built through dialogue. 🤝

One of the highlights of Firestarter 2026 was the first panel discussion, which brought together distinguished representatives from business associations and chambers to exchange perspectives on cooperation, economic development and the role of leadership in shaping a stronger business environment. 🌍

With valuable insights from Vojdan Jordanov, Goran Krizh, Nina Angelovska Stankov, PhD, and Durim Zekiri, and expertly moderated by Hristina Velkovska, the discussion offered thoughtful perspectives and meaningful conversations that resonated far beyond the stage. ✨

A panel that reflected the spirit of Firestarter 2026 - bringing together different experiences, ideas and voices in pursuit of progress. 🚀

05/06/2026

Communication is not just how we exchange information.
It is how trust, clarity and engagement are built. 🎤

🚀 At Firestarter 2026, Antoni Lacinai explored the role communication plays inside organizations and how everyday interactions shape Employee Experience.

His session focused on one important idea: communication is often invisible when it works - but impossible to ignore when it doesn’t.

Because better communication creates stronger cultures, stronger teams and better experiences.

02/06/2026

Employees do not experience strategy in presentations.
They experience it in everyday moments. 🤝

At Firestarter 2026, Mojca Domiter explored how people strategy becomes real employee experience through culture, recognition, wellbeing and leadership.
✨Her perspective highlighted that meaningful employee experience is not created through one initiative or policy – but through hundreds of small moments that shape how people feel at work.

Because culture is rarely built in meetings. It is built in everyday experiences.

28/05/2026

Customer Experience and Employee Experience are no longer separate conversations. 🙅

At Firestarter 2026, Ian Golding explored the evolution from CX and EX to Experience Management, challenging organizations to think beyond isolated initiatives and disconnected teams. 📈

His session highlighted an important shift: experience is no longer just a customer conversation - it is becoming part of how organizations lead, communicate and operate.

Because experience is not a department. It is the business itself. 🧠

27/05/2026

Human-centric organizations do not happen by accident. 🌱

Firestarter 2026 opened with Hristina Velkovska leading the opening remarks and setting the energy for everything that followed.
As the main organizer behind Firestarter, she opened the conference with “The Triple Well: WorkWell – LiveWell – BeWell”, bringing valuable insights into Customer Experience, Employee Experience and the role wellbeing plays inside modern organizations. ✨

Through her session, one message stood out clearly - stronger experiences begin with stronger connections between people, culture and the environments we create around them. 🤝

A meaningful start to two days filled with new perspectives, conversations and ideas. 🚀

21/05/2026

This year Firestarter 2026 brought inspiring conversations, fresh perspectives, and leaders who highlighted the growing importance of Customer Experience, Employee Experience, and building future-ready, human-centric organizations. 🔥

This year, Firestarter continued to open up space for conversations and topics that are increasingly shaping the way organizations think, work, and create experiences. ⭐

A big thank you to all the speakers, panelists, partners, sponsors, attendees, and supporters who were part of conference.🤝

Your energy, inspiring presentations, share of experience and support kept the Firestarter flame burning bright this year as well, making the conference an unforgettable experience. 🔥

Special thanks to our inspiring speakers:

Golding, Lacinai, Hristina Velkovska, Mojca Domiter, Jovanovic , MCC, Dragan DjordjevicDjordjević, Nana Akhobadze, Natia Jibladze.

And to our great panelists:

Angelovska, PhD, Jordanov, Zekiri, Goran Križ, Nedanoska, Dukovska Pavlovska, Filipceva.

And to our sponsors:

Grupa, NLB Banka Skopje, Makstil AD Skopje/ Макстил, VitaminkaA.D., Sparkasse Bank AD Skopje, A1, Thornton North Macedonia, RSM Macedonia, FledgeWorks, Life, Quintaum, MINIMAL.

Media supporters:

24HR and Pari.com

A special thank you to the teams behind the event — Hristina Velkovska, Iva Arsova, Stole Mladenovski from VITA Institut for education, management consulting & coaching, and Petrovska, Marijana Naumovski, Damjan Pandov from Element PR— for organizing successful edition of Firestarter.




Оваа година Firestarter 2026 донесе инспиративни разговори, нови перспективи и лидери кои ја истакнаа сè поголемата важност на Customer Experience, Employee Experience и градењето организации подготвени за иднината и насочени кон луѓето. 🔥

И оваа година, Firestarter продолжи да отвора простор за разговори и теми кои сè повеќе го обликуваат начинот на кој организациите размислуваат, работат и создаваат искуства. ⭐

Голема благодарност до сите говорници, панелисти, партнери, спонзори, посетители и поддржувачи кои беа дел од конференцијата. 🤝

Вашата енергија, инспиративни презентации, споделување искуства и поддршка овозможија огнот на Firestarter да гори силно и оваа година, правејќи ја конференцијата незаборавно искуство. 🔥

21/05/2026

Firestarter 2026 отвори важна дискусија за иднината на бизнисот, лидерството и искуството – не само како customer service, туку како стратешка определба за компаниите.

На годишното издание, организирано од MACEX, говореа светски и регионални експерти меѓу кои Ian Golding, Mojca Domiter и Antoni Lacinai, споделувајќи искуства и перспективи за тоа како организациите денес градат доверба, култура и поврзаност со луѓето.

„Кога луѓето се чувствуваат вреднувани, тие создаваат вредност.“ – Hristina Velkovska, претседателка на MACEX и извршен директор на VITA Institut for education, management consulting & coaching.

Конференцијата уште еднаш потврди дека customer & employee experience повеќе не се споредни теми, туку двигатели на раст, лојалност и долгорочен бизнис успех.

Погледнете и прочитајте повеќе за Firestarter 2026 👇

Компаниите што ќе победуваат во иднина нема да бидат оние што само продаваат производи и услуги, туку оние што создаваат доверба, чувство на припадност и искуства ш...

19/05/2026

Уште еден ден! 🔥

Утре Firestarter 2026 конечно ги отвора своите врати. По месеци идеи, подготовка и посветена работа, доаѓа моментот кога на едно место ќе се спојат лидерите, говорниците, панелистите и професионалците што ги отвораат разговорите кои ги обликуваат организациите на иднината.

Голема благодарност до нашите говорници, панелисти, партнери, спонзори и до сите што беа дел од ова патување и помогнаа Firestarter да стане реалност. 🤝

Со нетрпение очекуваме да ве пречекаме, да споделиме идеи, перспективи и да создадеме искуство кое ќе продолжи и по завршувањето на конференцијата.

Се гледаме утре. 🚀

15/05/2026

Што ако најголемите бизнис предизвици немаат врска со бројки - туку со луѓе? 🤔

На Firestarter 2026, Маја Филипчева, Марија Дуковска-Павловска и Нина Неданоска ќе споделат искуства и перспективи од светот на лидерството, организациската култура и одлуките што стојат зад секој успешен бизнис. 🤝

Разговор за она што навистина ги движи организациите напред. 🔥

🎟️ Не чекајте до последен ден - резервирајте го вашето место тука:
https://docs.google.com/.../1FAIpQLSdBvCcGGS4Yer.../viewform