31/05/2026
World No To***co Day 2026 | ***coExposed
This year’s WHO campaign shines a light on how the to***co and ni****ne industry continues to make harmful products appealing—especially to young people. From flavored vapes and sleek packaging to aggressive digital marketing, addiction is being redesigned for a new generation.
At ISEA, our research and policy work continuously underline the importance of stronger public health measures, youth protection policies, and evidence-based regulation of to***co and emerging ni****ne products. 📊
Our findings, in line with WHO evidence, show that:
🔹 Young people are increasingly exposed to ni****ne products through social media and targeted marketing
🔹 New ni****ne products are often perceived as “less harmful,” despite serious health risks
🔹 Prevention, education, and stronger regulation remain key to reducing to***co and ni****ne use among youth
On ***coDay, we reaffirm our commitment to supporting research-driven policies that protect public health and help create healthier communities for future generations. 🌍💙
Together, we can expose the tactics and reduce the appeal of to***co and ni****ne addiction.
***coControl
Photo, source: WHO
