Sahar has a long-term vision:
We are inspired by the culture of our nomadic people* (*mainly located in the southern provinces of the kingdom of Morocco are the Tuareg and Amazigh of the desert. Today, they continue to live their lives in the traditional way, while remaining with authenticity, and an unparalleled lifestyle) to promote Radical self-expression, Radical self-reliance, and leave no t
race principles by leaving only the one in our hearts. The Sahar is this sanctuary where people can feel home, barefoot, sitting on the ground, where beauty and music bring consciousness to its people. The Sahar is this safe sanctuary where you can be yourself and share a candle dinner around minded conversations. The Sahar is this oasis in the middle of the desert, or, who knows, in the middle of the Jungle, where you can feel authentic moments. Creating simple extraordinary experiences that will connect us organically around the world, with music that we never heard before, or landscapes that represent our mother earth in her deep essence, respecting the land, and the footprint. Remembering who we truly are, where we belong, where we come from and how to touch the ground lighty, to leave one only trace, the one in our heart.