11/09/2026
Chaired by Marek Reinaas, Chair of the Economics, Energy and Innovation Committee, the first session of the meeting focused on advancing the Baltic creative economy and tourism competitiveness through a shared cultural identity. Marek Reinaas opened the session by noting that the unique traditions of the Baltic States are among the strongest assets in presenting the region to the world. At the same time, there is still considerable potential to strengthen awareness of a common identity. By combining strengths while preserving the distinct character of each country, the Baltic States could build a stronger and more recognisable region.
➡️Anita Muižniece, Member of the Board of the Olympic Competitions Agency Foundation of Latvia, provided an introductory report on a unified "Baltic House" within the framework of the Olympic Games Cultural Olympiad 2028, where she emphasised that the initiative would offer the Baltic States a shared platform for international visibility and cultural diplomacy. The Baltic House, planned at the Wende Museum in Culver City, Los Angeles, would bring together athletes, official delegations, cultural institutions, businesses and guests under one roof. She noted that the initiative already has the support of the three national Olympic committees and now requires political backing.
➡️Hege Bae Nyholt, Vice Chair of the Committee for Knowledge and Culture in the Nordic Region of the Nordic Council (The Nordic Council of Ministers) provided an international perspective by sharing that Nordic-Baltic cooperation remains a priority. She emphasised that in the Nordic region, identity is rooted in common values, and this should never be taken for granted because societies are increasingly challanged and tested. Culture is also essential for building understanding, values that bring the whole region together.
