13/07/2026
As part of World Rum Day 2026, Rockland White Rum conducted an underwater marine habitat assessment in the east coast of Sri Lanka to better understand the ecological value of our coastal ecosystems and explore opportunities to strengthen nature-based tourism along the Eastern coastline.
The assessment covered selected marine locations around Trincomalee and Pasikuda, focusing on identifying opportunities for marine biodiversity conservation, habitat enhancement and sustainable tourism development that can contribute towards tourism-led livelihoods for coastal communities.
Rum has always shared a deep connection with the tropics. The timeless combination of Sea, Sand and Sun represents the essence of island living, where oceans, beaches and warm tropical landscapes create unforgettable experiences. As a brand rooted in this tropical identity, Rockland White Rum recognizes its role as a bridge between people and the natural environments that inspire it.
Through responsible engagement with marine ecosystems, Rockland Corporate Responsibility continues to support initiatives that promote ocean action, biodiversity conservation and sustainable coastal development, ensuring that Sri Lanka’s blue heritage remains protected for generations to come.
Celebrating the spirit of the tropics while protecting the ecosystems that define it.