The Vision exercise was initiated with an objective of helping the Chartered Accountants to be on the top of the professions, that is why it was triggered with direct involvement of members at grass root level so as to create a comprehensive and integrated Vision for the profession. Exhaustive research has been conducted to create the foundation of the exercise and assist the Vision process with t
he help of team of professionals/consultants. A series of focus groups were constituted to collect the views of the members of the profession from various segments on important aspects affecting the future of profession under the guidance of Regional and Central representatives. In addition, market research was conducted with potential clients and employers of Chartered Accountants to obtain information about the skills needed for various types of decision making and the challenges before these stakeholders, and their opinions and concern on the services being rendered by the profession and the expectation towards new service products and, further value addition to the services being rendered by the profession. Several interviews were conducted with the individuals from industry, other professions, regulators, decision makers and policy makers for industry and the Government. The Committee was supported by a team of external professional management consultants under able guidance of Dr. M.B. Athreya, the commitee analysed and filtered the basic data collected through research and interviews, to evolve a new Vision for the profession to keep pace with threats and challenges emerging in the economy and translating the same into opportunities for the profession. Thereafter the Committee formulated the model and the Visioning process geared up. Each and every component of the Vision Statement, observed as the mission, the Vision and core value, were elaborated from the point of view of all the stakeholders. The Vision document was prepared and released for public dissemination. A self-appraisal questionnaire was also designed to take up the feed back and eliciting the views of the stakeholders on the Vision Document which provided a platform for the Members of the profession to introspect themselves and appraise their professional grounding at present as well as what they expect out of them in near future. The aforesaid self-appraisal was used as a tool to direct the mindset of the Members of the profession to inculcate a habit of visualising their role and comparing their skill with the needs of the market and formulate a future Plan with a strategy using a growth plan divided into different time segments. This was done with the view that members may think to add value in their endeavour and develop towards achieving more service products to become a total business solution provider.
