iDE Innovation Lab

iDE Innovation Lab We are a non-profit consultancy in Asia & Africa that provides HCD service to iDE & external clients.

๐Ÿ’Š iDEโ€™s Creative Pills: Designing the Trojan HorseJoin us for our next edition of iDEโ€™s Creative Pills featuring an insp...
04/08/2026

๐Ÿ’Š iDEโ€™s Creative Pills: Designing the Trojan Horse

Join us for our next edition of iDEโ€™s Creative Pills featuring an inspiring talk by Diana Sierra, Founder and CEO of Be Girl!

๐Ÿ’ก About the Session
In Designing the Trojan Horse, Diana explores how design can enter systems that perpetuate taboos, stigma, and silenceโ€”and transform them from within. Drawing from real-world work in menstrual health, education, and product innovation, she will share how strategy and practical tools can unlock difficult conversations and shift culture, policy, and power.

๐ŸŽ™๏ธ About the Speaker
Diana leads strategy, partnerships, product innovation, and systems change to advance menstrual health, education, and dignity. Her work combines social entrepreneurship, human-centered design, fundraising, and government collaboration across global and emerging-market contexts.

๐Ÿ”„ Format: Hybrid Event (In-Person & Online)
๐Ÿ—“๏ธ Date: Tuesday, August 18th, 2026
โฐ Time:
8:00 AM โ€“ 9:00 AM MDT
4:00 PM โ€“ 5:00 PM GMT+2
9:00 PM โ€“ 10:00 PM GMT+7

๐Ÿ“ Location:
๐Ÿข In-Person: iDE Mozambique Office (Speaker presenting live!)
๐Ÿ’ป Online: Google Meet โž” https://meet.google.com/obc-krcg-xbf

๐Ÿ“ข Help Us Spread the Word!
Know someone passionate about social entrepreneurship, human-centered design, or breaking taboos around menstrual health? Share this post with your network or tag them in the comments below to invite them to the conversation! ๐Ÿš€

โœจ iDE: Powering entrepreneurs to end poverty.

๐Ÿค Driving workplace innovation through collaboration!In partnership with the iDE Innovation Lab, CARE Cambodia recently ...
08/07/2026

๐Ÿค Driving workplace innovation through collaboration!

In partnership with the iDE Innovation Lab, CARE Cambodia recently concluded joint efforts promoting Human-Centered Design (HCD) approaches within the Kai Ning and New Wide factories.

By placing workers at the heart of the process, this HCD initiative empowered factory teams and management to co-create practical solutions, tackle workplace challenges, and strengthen internal communication.

Thank you to the factory workers and management teams for your commitment to enhancing workplace well-being!

Community One Health Early Reporting Co-construction Workshop: Bridging Community Insights with Technical Expertise in S...
27/06/2026

Community One Health Early Reporting Co-construction Workshop: Bridging Community Insights with Technical Expertise in Stung Treng (June 23rd, 24th, and 26th, 2026) ๐Ÿ‡ฐ๐Ÿ‡ญ

iDE Innovation Lab / iDE Cambodia, Wildlife Conservation Society, and CIRAD, with the strategic support of PREACTs-AfriCam-Cambodia, AFD - Agence Franรงaise de Dรฉveloppement, and Bcoming, have successfully concluded our 3-day co-construction workshop series! ๐ŸŽ‰

๐Ÿ“Œ WORKSHOP MILESTONES:

๐Ÿ”น TECHNICAL VALIDATION & INSTITUTIONAL ALIGNMENT
We successfully reconciled community-validated โ€œvisual signalsโ€ with official statutory case definitions, establishing the institutional accountability and horizontal notification channels necessary for a robust One Health response that starts at the community level.

๐Ÿ”น PRELIMINARY PILOT PLAN CO-CREATION
In our final joint validation session, all stakeholders came together to review consolidated findings and co-create ideas for the pilot plan. This plan now serves as the operational roadmap for a sustainable, community-partnered One Health early-reporting system in the Thalaborivath district, Stung Treng province.

We are deeply honored to have worked alongside the dedicated community leaders, community members, District Deputy Governor, and technical leads from the health, agriculture, and environment sectors to make this vision a possible reality. ๐Ÿค๐Ÿš€

[๐—˜๐—ป๐—ด๐—น๐—ถ๐˜€๐—ต ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—•๐—ฒ๐—น๐—ผ๐˜„]๐ŸŒ ๐—ฃ๐—ผ๐—ถ๐—ป๐˜ ๐˜๐—ฒ๐—ฟ๐—ฟ๐—ฎ๐—ถ๐—ป ๐—ฎ๐˜‚ ๐—ฆ๐—ฒฬ๐—ป๐—ฒฬ๐—ด๐—ฎ๐—น: ๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐˜ƒ๐—ผ๐—ถ๐—ฟ ๐—น'๐—ฎ๐˜€๐˜€๐—ฎ๐—ถ๐—ป๐—ถ๐˜€๐˜€๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฟ๐˜‚๐—ฟ๐—ฎ๐—น ๐—ฑ๐—ฒ ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ถ๐—ป๐Ÿญ๐Ÿญ๐Ÿฑ๐Ÿฌ ๐—ธ๐—บ, ๐Ÿฎ ๐˜€๐—ฒ๐—บ๐—ฎ๐—ถ๐—ป๐—ฒ๐˜€ ๐—ฒ...
27/05/2026

[๐—˜๐—ป๐—ด๐—น๐—ถ๐˜€๐—ต ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—•๐—ฒ๐—น๐—ผ๐˜„]

๐ŸŒ ๐—ฃ๐—ผ๐—ถ๐—ป๐˜ ๐˜๐—ฒ๐—ฟ๐—ฟ๐—ฎ๐—ถ๐—ป ๐—ฎ๐˜‚ ๐—ฆ๐—ฒฬ๐—ป๐—ฒฬ๐—ด๐—ฎ๐—น: ๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐˜ƒ๐—ผ๐—ถ๐—ฟ ๐—น'๐—ฎ๐˜€๐˜€๐—ฎ๐—ถ๐—ป๐—ถ๐˜€๐˜€๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฟ๐˜‚๐—ฟ๐—ฎ๐—น ๐—ฑ๐—ฒ ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ถ๐—ป
๐Ÿญ๐Ÿญ๐Ÿฑ๐Ÿฌ ๐—ธ๐—บ, ๐Ÿฎ ๐˜€๐—ฒ๐—บ๐—ฎ๐—ถ๐—ป๐—ฒ๐˜€ ๐—ฒ๐˜ ๐—ฑ๐—ฒ๐˜€ ๐—ฒฬ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ๐˜€ ๐—ฝ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ป๐—ฎ๐—ป๐˜๐˜€... ๐Ÿ‡ธ๐Ÿ‡ณ

Notre รฉquipe vient de terminer une phase de recherche intensive dans les rรฉgions de Kaffrine et Tambacounda ! Aux cรดtรฉs de World Vision Sรฉnรฉgal, nous avons utilisรฉ le Design Centrรฉ sur l'Humain (HCD) pour co-crรฉer des solutions d'assainissement adaptรฉs aux rรฉalitรฉs locales.

๐Ÿ’ก ๐—–๐—ฒ ๐—พ๐˜‚๐—ฒ ๐—ป๐—ผ๐˜‚๐˜€ ๐—ฎ๐˜ƒ๐—ผ๐—ป๐˜€ ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ถ๐˜€:
โœฆ La dignitรฉ avant tout: Au Sรฉnรฉgal, la superstructure en maรงonnerie est la prioritรฉ. Les familles privilรฉgient l'intimitรฉ et la pudeur, surtout dans les concessions oรน une seule latrine peut servir jusqu'ร  20 personnes.
โœฆ La prรฉfรฉrence pour la fosse dรฉportรฉe: Pour รฉviter les odeurs et les nuisibles, les communautรฉs prรฉfรจrent largement les fosses indirectes. Comme l'a dit un habitant: "Nous ne voulons pas voir directement ce qu'il y a ร  l'intรฉrieur."
โœฆ Prรฉcision culturelle: De l'orientation Nord-Sud (pour respecter la direction de la Mecque) au coรปt รฉlevรฉ des produits d'hygiรจne jetables, chaque dรฉtail compte pour crรฉer un marchรฉ durable.

๐Ÿš€ ๐—Ÿ'๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฒ๐—ป ๐—บ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ฒ - ๐—ง๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ ๐—น๐—ฒ๐˜€ ๐—ฐ๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜๐˜€ ๐—ฑ๐—ฒ ๐—น'๐—ฎ๐˜€๐˜€๐—ฎ๐—ถ๐—ป๐—ถ๐˜€๐˜€๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ฒ๐˜๐˜๐—ฎ๐—ป๐˜๐˜€:
โœฆ La "Pochette de sรฉchage solaire": Une pochette discrรจte et ventilรฉe permettant aux femmes de sรฉcher leurs serviettes rรฉutilisables en toute sรฉcuritรฉ et intimitรฉ.
โœฆ ร‰conomie circulaire: Fabrication de dalles ร  partir de plastique recyclรฉ grรขce ร  la technologie "Precious Plastic".
โœฆ "Latrine Badabada": Un nom local pour une "Latrine pour la vie" โ€” durable, sรปre et symbole de statut social.
โœฆ L'or de la terre: Collaboration avec les autoritรฉs pour transformer les boues de vidange en engrais sรฉcurisรฉ (STBV).

๐Ÿ“Š ๐—ฃ๐—ฟ๐—ผ๐—ฐ๐—ต๐—ฎ๐—ถ๐—ป๐—ฒ๐˜€ ๐—ฒฬ๐˜๐—ฎ๐—ฝ๐—ฒ๐˜€:
Nous passons maintenant ร  la phase d'analyse et de synthรจse. Nous allons affiner notre ยซ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ถ๐˜ ๐— ๐—ถ๐—ป๐—ถ๐—บ๐˜‚๐—บ ๐—ฉ๐—ถ๐—ฎ๐—ฏ๐—น๐—ฒยป, รฉlaborer des modรจles de financement avec Vision Fund et prรฉparer notre atelier de validation.

Un immense merci ร  l'รฉquipe locale de World Vision et aux communautรฉs pour leur accueil et leur collaboration incroyable !

Restez connectรฉs pour dรฉcouvrir notre stratรฉgie finale ! ๐Ÿ› ๏ธโœจ



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๐ŸŒ ๐—ฆ๐—ฒ๐—ป๐—ฒ๐—ด๐—ฎ๐—น ๐—™๐—ถ๐—ฒ๐—น๐—ฑ ๐—จ๐—ฝ๐—ฑ๐—ฎ๐˜๐—ฒ: ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—ฅ๐˜‚๐—ฟ๐—ฎ๐—น ๐—ฆ๐—ฎ๐—ป๐—ถ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป
๐Ÿญ,๐Ÿญ๐Ÿฑ๐Ÿฌ ๐—ธ๐—บ, ๐Ÿฎ ๐˜„๐—ฒ๐—ฒ๐—ธ๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—น๐—ฒ๐˜€๐˜€ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—น๐—ฎ๐˜๐—ฒ๐—ฟ... ๐Ÿ‡ธ๐Ÿ‡ณ

Our team has just wrapped up an intensive research phase across Kaffrine and Tambacounda! Alongside World Vision Senegal, we used ๐—›๐˜‚๐—บ๐—ฎ๐—ป-๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป (๐—›๐—–๐——) to co-create sanitation solutions that truly work for the people who use them.

๐Ÿ’ก ๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ:
โœฆ Dignity is non-negotiable: In Senegal, masonry superstructures are the priority. Families value privacy and modesty above allโ€”especially in households where one latrine serves up to 20 people.
โœฆ The "Indirect Pit" Preference: To avoid odors and pests, communities overwhelmingly prefer offset pits. As one resident put it: "We don't want to see what is inside."
โœฆ Cultural Precision: From North-South toilet orientation (to respect Mecca) to the high cost of disposable hygiene products, every detail matters in creating a sustainable market.

๐Ÿš€ ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐—ป ๐—”๐—ฐ๐˜๐—ถ๐—ผ๐—ป - ๐—ฅ๐—ฎ๐—ฝ๐—ถ๐—ฑ ๐—ง๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—ผ๐—ณ ๐—ฆ๐—ฎ๐—ป๐—ถ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜๐˜€:
โœฆ The "Solar Drying Pouch": A discreet, UV-ventilated pouch allowing women to dry reusable pads safely and privately.
โœฆ Circular Economy: Exploring floor tiles made from recycled plastic via "Precious Plastic" technology.
โœฆ "Latrine Badabada": A musical, local name for a "Latrine for Life"โ€”durable, safe, and a symbol of status.
โœฆ Waste to "Gold": Working with local authorities on f***l sludge treatment (STBV) to turn waste into safe fertilizer.

๐Ÿ“Š ๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—ก๐—ฒ๐˜…๐˜?
We are now moving into the Analysis & Synthesis phase. Weโ€™ll be refining our "๐— ๐—ถ๐—ป๐—ถ๐—บ๐˜‚๐—บ ๐—ฉ๐—ถ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜," building financing models with Vision Fund, and preparing our Design Validation Workshop.

A huge thank you to the local World Vision team and the incredible communities for their warm welcome and partnership!

Stay tuned for the strategy reveal! ๐Ÿ› ๏ธโœจ

A strategic partnership between iDE Innovation Lab and the University of Puthisastra (UP) is bringing a pioneering Human...
26/05/2026

A strategic partnership between iDE Innovation Lab and the University of Puthisastra (UP) is bringing a pioneering Human-Centered Design (HCD) course to lifeโ€”with a strong focus on public health.

๐—ช๐—ต๐˜† ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ?

Complex health challengesโ€”from improving Water, Sanitation, and Hygiene (WASH) to strengthening nutrition and healthcare deliveryโ€”canโ€™t be solved by clinical data alone. Human-Centered Design helps bridge the gap between what is happening and why itโ€™s happening. By understanding the โ€œwhy,โ€ we can create solutions that are not only effective but truly sustainable.

๐—ช๐—ต๐—ฎ๐˜ ๐˜€๐—ฒ๐˜๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐—ฐ๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ฝ๐—ฎ๐—ฟ๐˜?

โ€ข ๐—•๐—ฒ๐˜†๐—ผ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—–๐—น๐—ถ๐—ป๐—ถ๐—ฐ: Supporting students to go beyond traditional practice and become human-centered innovators

โ€ข ๐—˜๐—บ๐—ฝ๐—ฎ๐˜๐—ต๐˜†-๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป: Designing solutions grounded in the lived experiences of the communities they serve

โ€ข ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ-๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜†: Building a workforce for Cambodiaโ€™s health sector that is both empathetic and evidence-based

By combining iDE Innovation Labโ€™s field expertise in HCD with UPโ€™s academic, clinical, and research excellence, this partnership is fostering a bold, critical, and deeply human-centered culture of health innovation within the university.

Join us as we work toward a healthier, more resilient Cambodia ๐Ÿค๐ŸŒฑ

๐ŸŒŸ Thank you for joining our latest Creative Pills session! ๐ŸŒŸWe had a rigorous and insightful session diving into "Blende...
30/04/2026

๐ŸŒŸ Thank you for joining our latest Creative Pills session! ๐ŸŒŸ

We had a rigorous and insightful session diving into "Blended Finance 101" with Michel Dauguet, the Impact Investment Strategy Lead at iDE Canada. Michel did a fantastic job demystifying how mixing different types of capitalโ€”commercial, catalytic, and grantโ€”can bridge the "missing middle" financing gap for SMEs to create sustainable development impact.

Through concrete case studies from Cambodia, including the Development Impact Bond and the Revolving Blended Finance Facility, we explored how these structures work in practice. We also got a glimpse of the upcoming SHE Investment Fund, specifically its pilot for a Cashew Nut Facility aimed at supporting women-led enterprises.

As promised, here are the resources from the session to help spark further innovation in your projects:

๐ŸŽฅ Recording: https://drive.google.com/file/d/1Fpqf09Zcbb0weXcfmtch3aeIiRhMt1tD/view?usp=sharing

๐Ÿ“Š Slide Presentation: https://drive.google.com/file/d/1wby3z4gO43VeTqToBKPJHFB9yzl2rQ3N/view?usp=sharing

๐Ÿค Stay Connected: If you have follow-up questions on impact investing, SME growth, or innovative financing, you can reach out to Michel on LinkedIn: https://www.linkedin.com/in/micheldauguet/

๐Ÿ’ก Be Our Next Speaker: Are you working on a groundbreaking project? We are always looking for brilliant speakers to guide our next session and spark creativity within iDE and our network. Please fill out this form to speak or suggest a guest: https://forms.gle/bGxD5t8Kmo8UHB7c7 .

We look forward to seeing you at our next session! ๐Ÿš€

What drives women to transition from the garment factory floor to entrepreneurship? For the past two months, the iDE Inn...
25/03/2026

What drives women to transition from the garment factory floor to entrepreneurship?

For the past two months, the iDE Innovation Lab team and iDE Bangladeshโ€™s Oporajita 2 team have been collaborating remotely to answer that very question. Recently, we moved from screens to the field, joining forces in person across Savar and Gazipur, Bangladesh.

By meeting with women entrepreneurs, their families, and relevant stakeholders, weโ€™ve been able to:
- ๐— ๐—ฎ๐—ฝ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐˜€: Identifying what pushes women toward (or pulls them away from) business ownership.
- ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜‡๐—ฒ ๐—ด๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ฟ ๐—ด๐—ฎ๐—ฝ๐˜€: Understanding the rationale behind "gendered" business types.
- ๐—•๐˜‚๐—ถ๐—น๐—ฑ ๐—ต๐˜†๐—ฝ๐—ผ๐˜๐—ต๐—ฒ๐˜€๐—ฒ๐˜€: Developing new models for success, with a specific focus on green business opportunities.

Shoutout to the dedicated team making this happen: Phearak Maksay, Fatima Shehata, Mayaz Kabir, Maisha Ahmed, Abidul Huque, Sara Hanan Chowdhury, Ahadujjaman Bipul and Anupoma Roy.

Building a market-based sanitation strategy in MalawiWeโ€™re continuing our long-term partnership with World Vision Intern...
19/03/2026

Building a market-based sanitation strategy in Malawi

Weโ€™re continuing our long-term partnership with World Vision International on market-based sanitation, with our latest trip taking us to Malawi, with World Vision Malawi

During our fieldwork, our goal was to understand the local policies, supply chains, and specific hurdles that determine whether a sanitation business thrives or stalls, while also looking at the demand side to understand the needs of households. ๐—ช๐—ฒ ๐—ฎ๐—น๐˜€๐—ผ ๐—ต๐—ฒ๐—น๐—ฑ ๐—ฐ๐—ผ-๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜€๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—น๐—ผ๐—ฐ๐—ฎ๐—น ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐˜๐˜† ๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€, ๐—ด๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—บ๐—ฒ๐—ป๐˜ ๐—ผ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ผ๐˜‚๐—ฟ ๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐—ฉ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ.

There is ๐—ป๐—ผ ๐˜€๐˜‚๐—ฏ๐˜€๐˜๐—ถ๐˜๐˜‚๐˜๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ๐—ป ๐—ผ๐—ป-๐˜๐—ต๐—ฒ-๐—ด๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐˜„๐—ต๐—ฒ๐—ป ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐˜๐—ต๐—ฎ๐˜ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐˜๐—ผ ๐˜€๐˜‚๐—ฟ๐˜ƒ๐—ถ๐˜ƒ๐—ฒ. Now, we're turning those insights into a clear path to action.

๐—ฆ๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—œ ๐˜‚๐˜€๐—ฒ ๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐˜€๐˜๐—บ๐—ถ๐—น๐—ธ ๐˜๐—ผ ๐—ฏ๐—ฎ๐˜๐—ต๐—ฒ ๐—บ๐˜† ๐—ฏ๐—ฎ๐—ฏ๐˜† ๐—ณ๐—ผ๐—ฟ '๐—ด๐—น๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐˜€๐—ธ๐—ถ๐—ป'?This surprising question from a mother at Chansor Health Cen...
03/03/2026

๐—ฆ๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—œ ๐˜‚๐˜€๐—ฒ ๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐˜€๐˜๐—บ๐—ถ๐—น๐—ธ ๐˜๐—ผ ๐—ฏ๐—ฎ๐˜๐—ต๐—ฒ ๐—บ๐˜† ๐—ฏ๐—ฎ๐—ฏ๐˜† ๐—ณ๐—ผ๐—ฟ '๐—ด๐—น๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐˜€๐—ธ๐—ถ๐—ป'?

This surprising question from a mother at Chansor Health Center, Siem Reap province, highlights how easily social media myths can influence parents. During our session, we encountered one of the question on "๐˜€๐—ธ๐—ถ๐—ป๐—ฐ๐—ฎ๐—ฟ๐—ฒ" ๐—บ๐˜†๐˜๐—ต, allowing our experts to set the record straight: ๐—•๐—ฟ๐—ฒ๐—ฎ๐˜€๐˜๐—บ๐—ถ๐—น๐—ธโ€™๐˜€ ๐˜๐—ฟ๐˜‚๐—ฒ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ถ๐˜€ ๐—ป๐˜‚๐˜๐—ฟ๐—ถ๐˜๐—ถ๐—ผ๐—ป, ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฒ๐˜€๐˜€๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น ๐—ณ๐˜‚๐—ฒ๐—น ๐—ฎ ๐—ฏ๐—ฎ๐—ฏ๐˜† ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐˜๐—ผ ๐˜๐—ต๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ 6 ๐—บ๐—ผ๐—ป๐˜๐—ต๐˜€ ๐—ผ๐—ฟ ๐—บ๐—ผ๐—ฟ๐—ฒ. Beyond the trusted source of knowledge by the government like Health Center staff, the parents and caregivers need trusted sources of information on their palm as well.

On the morning of January 15th, we addressed these myths head-on at our sub-national event in Soutr Nikom district. We were honored to have the participation of the Technical Expert from the Operational District (OD), the District Council for Women and Children (DCWC), the Health Center Manager, and nurses.

This SBCC initiative is co-led the iDE Innovation Lab in collaboration with Helen Keller Intl - Cambodia. Together, we engaged approximately 50 participants across our morning session and afternoon workshop, bridging the gap between digital trends and life-saving facts.

๐—ข๐˜‚๐—ฟ ๐—ฆ๐—•๐—–๐—– ๐—”๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต: We donโ€™t just share info; we drive behavior change. By combining behavioral insights with multi-channel engagement (๐—ถ๐—ป-๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€๐—ต๐—ผ๐—ฝ๐˜€ + ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐˜๐˜† ๐—ฐ๐—ผ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ด ๐˜€๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€ + ๐—ผ๐˜‚๐—ฟ ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น "๐— ๐—ผ๐—บโ€™๐˜€ ๐—•๐—ฟ๐—ฒ๐—ฎ๐˜€๐˜๐—บ๐—ถ๐—น๐—ธ" ๐—ฝ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ), we make exclusive breastfeeding the easiest and most trusted choice for parents and other caregivers.

๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜: This SBCC is part of the Transforming Lives Through Nutrition (TLTN) initiative, a collaboration between iDE Cambodia and Helen Keller Intl, funded by The Church of Jesus Christ of Latter-day Saints (LDSC). Our mission is to support exclusive breastfeeding for the first six months and continued breastfeeding up to two years and beyond.

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