This Lecture is delivered by Creative Artists & Includes Mentoring & Networking.Sectors Covered; Advertising, Crafts, Film, Video, Photography, Music, Publishing, Visual & Performing Arts. The Creative Enterprise is a project of training, mentoring, networking and secondments
across the Creative Industries, led by the British Council. The project’s vision is to be Africa's most respected and effe
ctive scheme for developing aspiring creative
entrepreneurs. They generate around
7.5% of the country’s Gross Value Added, employ close to 2 million people and are
growing at over double the rate of the wider UK economy. Share the experience and expertise of the creative industries in their
respective countries and the UK with young people across the participating
countries in Sub Saharan Africa.
2. Offer the best African creative entrepreneurs an opportunity to find pathways
into the developed world markets, with the UK as their principal partner. We want to affect the lives of many young entrepreneurs and aspiring entrepreneurs for the better, and take the most creative and most able on a journey that will radically improve not only their own life prospects, but their ability to act as forces of positive change within their own countries. The benefits that the participants will derive vary from being given the first steps in training to fill the skills-gaps that can hold them back, to having increased access to culture and cultural skills (derived through the implementation of new practices, learning and enhanced networks), to opening up opportunities to more effectively or lucratively exploit their creativity. Aims of the Programme
• Increase in the number of young people in Africa feeling confident in their ability
• to develop a creative business
• Increase in the number collaborations in creative business in Africa and the UK
• Increase in the number of people in Africa who will be trading among
• themselves in the creative industries
• Increase in the number of people who will be self-employed in the creative
• sector
• Build sustainability in existing creative business in Kenya
• Build a network of creative entrepreneurs across Africa
• Increase in the number of business start-ups in the creative industries in Kenya
• Awareness raising of the creative industries economic potential in Sub-Saharan
• Africa
Course Content: Business Skills for Creative Entrepreneurs
The purpose of this programme is to equip every participant with advanced business principles and skills appropriate to the creative industries. This programme is offered through ten interactive days of training on the following subjects:
The Modules;
Day 1: Introduction to vision and values
Day 2: Business Development I
• The Business checklist
• Creative Businesses
• Structure & Legal compliance
• Compliance & Reporting
• Employment Law - Introduction
Day 3: Managing People
• Employment Law – Advanced
• Human Resources
• Recruitment & Selection
• Contracts
Day 4: Business Development II
• The Business Environment
• Business Strategy
• Success & Failure
• Growth & Diversification
Day 5: Marketing
• Introduction to Marketing
• The global context
• Developing a Marketing Strategy
Day 6: Financial Management
• Terminology & Literacy
• Keeping track of money
• Managing cash flow
• Tax
• Accounting & Reporting
Day 7: Raising Finance
• Options for raising finance
• Sources of finance
Day 8: Business Planning/Review day
Day 9: Developing the Creative Business
• Creativity & Innovation
• Creating a structure for ideas development
• Opportunity spotting/seeking
Day 10: Intellectual Property
• Protecting and exploiting your intellectual property
• Future planning
This course is delivered by creative entrepreneurs who have been trained by the
British Council and CIDA International. QUALIFICATION CRITERIA
Already working in any capacity in any of the below named sectors in the
Creative industry;
• Advertising
• Architecture
• Art and Antique markets
• Broadcasting
• Crafts
• Design (Including Fashion, Graphic)
• Film, Video and Photography
• Software, computer games and electronic publishing
• Music
• Visual and Performing Arts (incl. Theatre)
• Publishing
• Be entrepreneurial
• Have a passion for your sector
• Have evidence of leadership capabilities in your sector
• Have evidence of originality of ideas
PARTICIPATION FEE
The cost is Kshs 5,000 per participant.(This Excludes Travel & Accommodation). The British Council is committed to equal opportunity and diversity. We encourage
applications from candidates fully reflecting the diversity of the society in which we
operate. We guarantee an interview to candidates with disabilities provided they fulfill the minimum selection criteria.
