Africa Goal harnesses the popularity of the football World Cup to address HIV and AIDS in the region of the World most affected by the epidemic. Driving through East and Southern Africa, showing live World Cup matches at border towns, truck stops, fishing villages, and rural outposts, the 2014 Africa Goal Project will harness the opportunity by disseminating HIV and AIDS information to the crowds
that gather. By naturally drawing the demographic most at risk of HIV infection and groups which have proven the most challenging to reach through more conventional health promotion methods. Throughout the campaign, Africa Goal will partner with community based organisations and, by providing an enabling platform, Africa Goal will support them to maximize the potential of the World Cup as a tool for HIV service provision. In these instances, Africa Goal will take on a facilitating role by drawing the audiences, whilst local service providers will be invited to share their expertise in HIV information dissemination within the specific local context.
