19/10/2026
197 Rhino Births, One Lasting Legacy 🦏
What began as a teenager’s ambitious school project has grown into one of Namibia’s most inspiring rhino conservation initiatives, recording an extraordinary 197 white rhino births since 2013.
In 2010, Namibian conservationist Jaco Muller transformed his family’s antelope-breeding operation into what would become the Rhino Momma Project, inspired by an idea first proposed by his 15-year-old son.
Established in Namibia’s Kunene region, the initiative aimed to rebuild white rhino populations through carefully managed breeding, intensive protection and long-term conservation investment. The project’s first calf was born in January 2013, marking the beginning of a remarkable conservation journey.
Over the following years, the project expanded its anti-poaching operations, incorporating ground patrols, aerial surveillance and preventative dehorning to protect its growing rhino population. Tourism revenue from Kifaru Lodge also helped support the considerable costs of protecting and managing these animals.
By September 2026, the project had recorded 197 rhino births, demonstrating what sustained conservation efforts can achieve in the face of Africa’s ongoing rhino poaching crisis.
Tragically, on 19 September 2026, Jaco Muller, aged 53, lost his life in a gyrocopter accident while conducting aerial monitoring of rhinos and wildfire activity near Outjo, Namibia.
His passing represents a significant loss to the conservation community, but his legacy lives on through the animals he dedicated his life to protecting and the project he helped establish.
At a time when Africa’s rhinos continue to face immense pressure from poaching and habitat loss, the Rhino Momma Project serves as a powerful example of how dedication, innovation and long-term commitment can make a measurable difference.
197 births. One extraordinary conservation legacy.