Lake Victoria Tourism Association

11/10/2026

We appreciate BOMA International College for engaging Western Tourism Circuit stakeholders at Le Sovereign Hotel, Kisumu.
Building skills, sparking dialogue and strengthening partnerships is how we grow tourism across the region. We look forward to more collaboration! 🌍

11/10/2026

LVTA APPLAUDS HBTCA ON MOU WITH COUNTY GOVERNMENT OF HOMA BAY

The Lake Victoria Tourism Association (LVTA) commends the Homa Bay County Tourism and Cultural Association (HBTCA) for signing a Memorandum of Understanding with the County Government of Homa Bay, through the Department of Tourism, Trade, Youth, Marketing and Cooperatives. The signing took place at County Headquarters on 06 October 2026.

The MOU provides a framework for collaboration in:
- Tourism and cultural development
- Destination promotion
- Community empowerment
- Sustainable heritage conservation in Homa Bay County

LVTA believes partnerships between county governments and industry associations are key to unlocking the Western Circuit's potential. We congratulate the HBTCA leadership, the County Government and all partners who made this possible. We urge both parties to move swiftly from signing to implementation so the benefits reach communities, enterprises, and heritage sites across the county. LVTA stands ready to support and share lessons from this partnership with other Western Circuit counties.

03/10/2026

JOINT PRESS STATEMENT

LVTA AND HBTCA COMMEND SENATE COMMITTEE ON AGRICULTURE FOR INVESTIGATING FISH CAGE OPERATIONS IN HOMA BAY

Homa Bay County, Saturday, October 3, 2026

The Lake Victoria Tourism Association (LVTA) and the Homa Bay County Tourism and Cultural Association (HBTCA) warmly commend the Senate Standing Committee on Agriculture, Livestock and Fisheries, chaired by Senator David Wakoli (Bungoma), for visiting Homa Bay County on October 2, 2026, to look into the establishment and operation of commercial fish cages in Lake Victoria.

We also thank Senator Moses Otieno Kajwang (Homa Bay) for presenting the petition to the Senate, and the Speaker for committing it to the Committee with a 60-day deadline for its report. This is the kind of timely, accountable action that tourism stakeholders have long called for.

The Committee's engagement with Homa Bay County officials, fisheries stakeholders, cage farmers, fishermen, tourism operators and other lake users shows that it values a fair and inclusive process. We particularly welcome its focus on:

- Compliance with licensing, environmental and public participation requirements for commercial fish cages.
- The siting of cages along public beaches, water transport routes and in front of hotels and resorts.
- A review of the zoning framework to designate aquaculture areas and prevent conflicts among lake users.
- Waste management, including wastewater treatment and proper disposal of dead fish.

Lake Victoria is the backbone of tourism, fishing, transport and livelihoods in Homa Bay and across the Western Circuit. We do not oppose aquaculture. We support responsible, well-regulated and sustainably sited investment that coexists with tourism, public access, lake safety and a healthy ecosystem.

We therefore call on:

1. The Committee to table a report with clear recommendations on regulation, zoning and environmental management.
2. The Homa Bay County Government and national agencies to enforce licensing and environmental compliance, and to relocate installations that obstruct public beaches, navigation routes and tourism zones.
3. Cage farmers, investors and tourism operators to continue dialogue towards a balanced, shared use of the lake.

LVTA and HBTCA remain ready to support the Committee with data, submissions and stakeholder mobilisation to secure a lasting solution.

Robert Ayoko
Secretary General, Lake Victoria Tourism Association (LVTA)
Chairman, Homa Bay County Tourism and Cultural Association (HBTCA

01/10/2026

As we reposition the Western Tourism Circuit, it is time to embrace car drifting and motorsport as an emerging tourism product. Drifting can attract young people, motorsport enthusiasts, domestic and international visitors, create jobs and entertainment opportunities, generate revenue for local businesses, and give Western Kenya a fresh, exciting destination identity. I therefore call upon County Governments, tourism associations, KWS, Kenya Tourism Board, Motorsport Federation, hotels, hospitality businesses, corporate sponsors, youth groups, event organisers and the private sector to come together and develop a structured Western Kenya Motorsport Tourism Calendar. Let us identify suitable venues, establish safety standards, nurture local talent, attract sponsors and integrate drifting events with our hotels, restaurants, cultural sites and other tourism experiences. Stakeholders, this is the time to move from discussion to action. Let us convene, plan and launch pilot drifting events across the Western Tourism Circuit.

🏁 Let’s Drift. Let’s Discover. Let’s Experience Western Kenya!

01/10/2026

As the Lake Victoria Tourism Association, we believe that the youth are not just the future of tourism, we are partners in building its future today. Our region has incredible natural, cultural and heritage resources. I challenge our young people to stop waiting for opportunities and start creating them, through tourism businesses, digital content, tour guiding, hospitality, events, conservation, culture and innovation.Let us turn our communities into destinations, our talents into enterprises, and our ideas into jobs. I call upon every young person here: learn, connect, innovate and take action. Identify one tourism opportunity in your community and take the first step towards developing it. At LVTA, we are committed to partnering with the youth and other stakeholders to unlock the tourism potential of the Lake Victoria region. The opportunity is here. The talent is here. The time to act is now.

Thank you, and happy Tourism Week!

01/10/2026

Lake Victoria Tourism Association (LVTA) warmly welcomes the Confederation of African Cycling Championships to Kisumu County! 🚴🏿‍♂️ From 21st–25th October 2026, Kisumu will take its place on the continental sporting and tourism stage as cyclists from across Africa converge on our beautiful lakeside city. As LVTA, we see this championship as more than a sporting event—an opportunity to showcase Kisumu and the wider Western Tourism Circuit, boost hospitality and tourism businesses, create opportunities for our youth, and promote Kisumu as a sports tourism destination. We commend all stakeholders, including the cycling fraternity and the County Government of Kisumu, for making this continental event possible. LVTA calls upon hotels, restaurants, tour operators, transport providers, attractions, communities and tourism stakeholders to embrace the opportunity and give our African visitors a memorable Kisumu experience.

Welcome to Kisumu, Africa! 🚴🏿‍♀️🌍
Let the wheels roll, let tourism thrive, and let Kisumu shine!

Lake Victoria Tourism Association (LVTA)
Promoting Tourism. Connecting Destinations. Driving Sustainable Development.

01/10/2026

The Secretary General of the Lake Victoria Tourism Association (LVTA) participated in an engagement at the Kenya Industrial Research and Development Institute (KIRDI), exploring opportunities to strengthen collaboration between tourism, hospitality, innovation and local enterprise development. Such engagements are important in unlocking innovative tourism products, supporting local businesses and creating sustainable opportunities across the Lake Victoria and Western Kenya tourism circuit. LVTA remains committed to building strategic partnerships that transform tourism potential into tangible economic opportunities for our communities and businesses.

24/09/2026