24/09/2026
Empowering Eco-Enterprises through Marketing, Communication and Branding!
From 14th to 18th September, the Small Grants Programme (SGP) GEF UNDP brought together 30 grantees from Isiolo, Samburu, Kwale and Baringo for a five-day classroom training on Marketing, Communication and Branding for Eco-Enterprises at ACK Bethel Resort in Machakos.
The training brought together community conservancy members, enterprise groups and representatives of strategic partners from Mid-P, CANCO, PACIDA, FSK, and the Baringo County Conservancies Association (BCCA), which served as the capacity-building partner.
The sessions focused on strengthening practical enterprise and business management skills, with participants exploring cash inflows and outflows, record keeping, profit margins, budgeting, investment channels, marketing, branding and digital footprints. The training combined classroom learning with interactive demonstrations and practical exercises, including a simulation of a real-life market environment.
Facilitated by two experienced consultants, the training also benefited from insights shared by partners from the County Government’s Department of Trade and Cooperatives, enriching the learning experience with practical perspectives on enterprise development and market opportunities and linkages.
Through the practical sessions, participants gained a stronger understanding of how effective financial management, branding, communication and marketing can contribute to the growth and sustainability of their eco-enterprises. The real-life market simulation provided an opportunity for participants to put their learning into practice and explore ways of better positioning their products and services in competitive markets.
By strengthening the capacity of community-led enterprises, the initiative contributes to stronger livelihoods, enhanced local economic opportunities and conservation through sustainable, nature-based enterprises.
Kenya Wildlife Conservancies Association