13/10/2026
□ Communication Management , Fundamentals of Communication
Projects have a beginning and an end. Each project is composed of a diverse group of people, with members participating either for the entire duration or only for the period required. Executing a project under these conditions presents a challenge: ensuring that team members obtain necessary information reliably and in a timely manner.
Communication management is responsible for addressing this challenge. Major issues leading to project failure often stem from a lack of communication skills rather than a lack of technical competence. Project success is achieved when stakeholders understand these facts, recognize the importance of communication, acquire communication skills, and deepen mutual understanding.
◆ Sending, Receiving, and Comprehension Skills
Communication skills are defined by the ability to convey appropriate messages—suited to the specific purpose and situation—in a way that ensures the other party understands them. Communication is successfully established only when the recipient also possesses the ability to receive the message correctly. In other words, "two-way communication" requires understanding on the part of both the sender and the receiver.
◆ The Importance of Nonverbal Communication
In interpersonal communication within a project, nonverbal communication has a far greater impact on the message than verbal communication does. This can be expressed by the following formula: Total impact of the message = Words (7%) + Tone of voice (38%) + Facial expressions (55%) Beyond tone of voice and facial expressions, factors such as attitude (gestures, eye contact, etc.), gender, and attire also influence the impact of the verbal message. It is important to note that if there is a contradiction between the words spoken and nonverbal expressions, the meaning of the message becomes ambiguous, leading to frustration among team members.
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