05/06/2026
In an era of AI-generated content and shrinking human attention spans, the traditional earned media model is being reshaped. How can brands break through the digital noise to truly earn the attention of their audiences?
Join us on June 12 as leading communications experts Ross Rowbury, Senior Managing Director and Co-Head of Group Corporate Communications at Nomura Holdings, and John Short, Chief Strategy Officer and Cofounder at Pulse Works, explore this evolving landscape and share actionable strategies for winning the most valuable business currency: attention.
In this panel discussion moderated by Campbell Hanley, Managing Director at Weber Shandwick, we will dive into:
✔The evolution of earned media in the digital era
✔How generative AI impacts content cost and credibility
✔Techniques to capture attention in the “human premium” economy
✔Maintaining brand authenticity in Japan
The discussion will be followed by networking. We look forward to seeing you there! Sign up at: https://www.accj.or.jp/accj-events -a10ac2da-bd5d-423c-a663-43997860b546-event-f554ac15-cfea-47b3-859a-f9161b1ad43b