29/04/2026
The Jordan Inbound Tour Operators Association (JITOA) Board, headed by Vice Chairman Mr. Awni Kawar, together with Ms. Yasar Malhas, JITOA Board Member, Mr. Ayman Abd Alkarim, JITOA Board Member, and Ms. Lama Mahadeen, Executive Director of JITOA, held a productive meeting with the Deputy Head of Mission at the Embassy of Sweden in Amman, Mr. Anton Krögerström, and his team to explore opportunities for collaboration and discuss future initiatives aimed at promoting Jordan as a leading tourism destination.
The meeting was held in a positive and constructive atmosphere, during which both sides exchanged ideas on potential joint efforts to enhance Jordan’s presence in the Swedish market and support sustainable tourism growth.
JITOA’s Vice Chairman stressed the importance of strengthening partnerships with international stakeholders, highlighting Jordan’s diverse tourism offerings and its readiness to receive an increased number of visitors from Sweden. Mr. Krögerström expressed his interest in maintaining close coordination and building long-term cooperation that contributes to the continued development of the tourism sector.
Moreover, both sides discussed the exchange of familiarization trips involving tour operators and media representatives to further promote Jordan in the Swedish market. Further meetings are expected to take place in the near future to build on the positive outcomes of this meeting.
