01/02/2026
Honoured to be part of this gathering for regeneration, collaboration, and transformation 🌱
I’ll be speaking on the panel for regenerative tourism, representing „Marketers for Regenerative Tourism“, a EU co-funded program I am running together with the
Over five days, people and projects from across Europe — especially from rural and peripheral regions — come together to connect, learn, and co-create. This convergence is a living space for dialogue: weaving talks, workshops, art, shared meals, rest, and celebration into a stronger network of changemakers.
For me, regenerative tourism is not about doing less harm, but about actively contributing to the places and communities we touch. Marketing plays a powerful role here — shaping where people travel, how long they stay, and whether tourism supports local economies, culture, and ecosystems.
Grateful to be part of conversations that ask deeper questions:
How can tourism care for the Earth, care for people, and share fairly?
And how can we strengthen the links between regenerative initiatives across Europe — and beyond?
If you’re a local changemaker, educator, creative, activist, or simply curious about regenerative culture: this conversation is for you 🤍
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Co-led by (Italy) and the
(Estonia), and co-funded by the European Union, the Marketers for Regenerative Tourism vocational training program blends in-person learning in Tuscany with online sessions. Project Reference: 2025-1-IT01-KA210-VET-000351696
