FoodBack FoodBack is a capacity building project, empowering youth in sustainable food entrepreneurship

🍲💪 Community, culture, and empowerment are at the heart of Areej Husam’s inspiring journey through the   job shadowing p...
12/09/2025

🍲💪 Community, culture, and empowerment are at the heart of Areej Husam’s inspiring journey through the job shadowing programme.

Coming from Jordan, Areej is developing a business idea to support women-led community kitchens that preserve traditional food cultures while generating income for local families.
Her job shadowing took place in Zarqa, with a collective of women preparing and selling traditional meals at markets and events. There, Areej witnessed how food can be much more than nourishment—it becomes a tool for dignity, identity, and shared ownership.
💬 “Empowerment isn’t about providing help—it’s about removing barriers and respecting what people already know.”
Through this hands-on experience, Areej is now working on a practical guide to help more women set up informal kitchens with low-cost tools and culturally rooted approaches.
🔗 Discover the full story on our website 👉🏻 https://bit.ly/3UWqRPy
PLAY Jordan

💡🌱 Tech meets food resilience in the inspiring journey of Maryam Salah Muhammad, a young entrepreneur from Jordan who jo...
09/09/2025

💡🌱 Tech meets food resilience in the inspiring journey of Maryam Salah Muhammad, a young entrepreneur from Jordan who joined the FoodBack job shadowing experience.

Maryam’s goal? To design affordable digital tools that help small-scale urban farmers monitor water, light, and nutrients—making smart agriculture more accessible. 📲🌿
Her job shadowing took place in Amman with a smart farming initiative working on urban hydroponics. There, she explored how technology can be simple, scalable, and people-centered, especially for those with no tech background.
💬 “Innovation is not about building the most advanced system—it’s about solving the right problem in a way people can actually use.”
This experience helped Maryam shift her focus, refine her prototype, and gain confidence to bring her vision to life.
🔗 Read her full story on our website 👉🏻 https://bit.ly/47pUIHE
PLAY Jordan

🥬✨ From bubbling jars to business vision — this is the journey of Nicolò Michelini, one of the young entrepreneurs suppo...
05/09/2025

🥬✨ From bubbling jars to business vision — this is the journey of Nicolò Michelini, one of the young entrepreneurs supported by the FoodBack project.

With a strong passion for fermentation and food sustainability, Nicolò took part in our job shadowing at La Buona Terra (Italy), turning theory into action. There, he tested how fermentation can be part of a circular food system, helping reduce waste while offering nutritious and creative products. 🌱🥕🍶
From designing workflows and tracking every step of production, to learning about finances, logistics, and educational tools—this experience helped him bring clarity and maturity to his business idea.
💬 “I brought back more than recipes. I saw firsthand that another way of producing and sharing food is not only possible—it’s already happening.”
Want to dive deeper into his inspiring story?
🔗 https://bit.ly/462doKY
Associazione Kora

🌱✨ “Start doing, step by step.” That’s the biggest takeaway Ivana shared from her Job Shadowing experience through the F...
02/09/2025

🌱✨ “Start doing, step by step.” That’s the biggest takeaway Ivana shared from her Job Shadowing experience through the FoodBack project.

Originally from 🇫🇷 France, Ivana joined the team of La Buona Terra (Italy) with a dream: one day, to create her own farm that reconnects people with their food 🐓🌾
Through this hands-on experience, she designed a vegetable garden from scratch, studied water systems and soil, created terraces with volunteers, and explored how to balance planning and doing in real agroecological work. 🛠️💧
Her job shadowing wasn’t about sitting in an office—it was about learning tools, managing people, testing, failing, and growing something real from the land.
🌍 Want to read her inspiring full story?
🔗 https://bit.ly/4nvzehl
Associazione Kora La Buona Terra

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