Friend of the Earth

Friend of the Earth We love and preserve ecosystems by certifying sustainable agriculture and farming.

Friend of the Earth is an international certification program for products from sustainable agriculture and farming. FAO definition of sustainable agricultural development is "the management and conservation of the natural resource base, and the orientation of technological and institutional change in such a manner as to ensure the attainment and continued satisfaction of human needs for present a

nd future generations. Such development... conserves land, water, plant and animal genetic resources, is environmentally non-degrading, technically appropriate, economically viable and socially acceptable." Friend of the Earth’s mission is to promote sustainable agricultural practices by means of certification and consumers awareness. Following the tangible results obtained with Friend of the Sea - the international certification program for products from sustainable fisheries and aquaculture (www.friendofthesea.org) - Friend of the Earth was founded in 2013. The certification standard has been developed based on FAO's SAFA (Sustainability Assessment of Food and Agriculture systems) guide lines. Its principles are based on:

- the preservation and protection of the ecosystem,
- use of integrated pest management practices,
- improved energy efficiency,
- resources optimization,
- regulatory compliance,
- corporate social responsibility,
- chain of custody. Audits are run by independent certification bodies, according to the strict sustainability criteria established by Friend of the Earth. Friend of the Earth is growing rapidly, and aims to become the main international certification program for sustainable agricultural production.

🌍 Be honest: what do you think hurts the planet the most today?Plastic pollution?Overconsumption?Food waste?Indifference...
22/04/2026

🌍 Be honest: what do you think hurts the planet the most today?

Plastic pollution?
Overconsumption?
Food waste?
Indifference?

Earth Day is a good moment to celebrate nature.
But it is also the right moment to ask harder questions.

🌊🌿 Land or sea, the message is the same: we cannot keep looking away.

💬 What would your answer be?

How sustainable are your habits really?We often think of sustainability as something big, complicated and far away.But w...
20/04/2026

How sustainable are your habits really?
We often think of sustainability as something big, complicated and far away.
But what really makes a difference are the small actions we take every day:

1- Do you carry a reusable shopping bag?
2- Do you try to avoid food waste?
3- Do you pay attention to what you buy?
4- Do you reuse before throwing things away?

🌍 Sustainability is not about being perfect.
It is built through the choices we make every day.

💬 How many of these do you already do? Drop your number in the comments 👇

17/04/2026

A big thank you to JMO Studio for hosting such an inspiring Press Day and for bringing us all together.

For Friend of the Earth, it was a meaningful opportunity to connect with journalists, designers and influencers, and to share the commitment behind certified sustainable brands such as Las Gringas, Lágrimas de Brasil, Camila Machado Ateliê, Natural Cotton Color and Zoe Klose.

We truly believe that moments like these help make sustainability more visible, more concrete and more shared.

So happy to have been part of it.

Did you know that what you buy, eat and wear has more impact than you think?Some choices may seem small, but they are no...
14/04/2026

Did you know that what you buy, eat and wear has more impact than you think?
Some choices may seem small, but they are not.
🌱 Choosing sustainable products is not just a trend.
It is a way to reduce waste, support better practices and move towards a more responsible future.
Because change does not always start with big actions.
Sometimes, it starts with everyday choices.

💬 What is one sustainable choice you have truly made part of your everyday life?

Il 5x1000 lo destini comunque.La vera differenza è a chi scegli di darlo.Sapevi che con una semplice firma puoi sostener...
10/04/2026

Il 5x1000 lo destini comunque.
La vera differenza è a chi scegli di darlo.
Sapevi che con una semplice firma puoi sostenere progetti concreti per la tutela della biodiversità, degli ecosistemi e degli animali?
A te non costa nulla, ma può avere un impatto reale.

👉 Scegli di destinare il tuo 5x1000 alla World Sustainability Foundation.
Firma il riquadro: "SOSTEGNO AL VOLONTARIATO" ed inserisci il codice fiscale: 97915080150.

♻️ New. Unworn. Destroyed.The EU is introducing new measures on unsold clothing.👉 Swipe through to understand what is ch...
31/03/2026

♻️ New. Unworn. Destroyed.

The EU is introducing new measures on unsold clothing.
👉 Swipe through to understand what is changing and why this matters.

💬 See you in the comments 👇

🌳 Forests are among the planet’s greatest allies.They regulate the climate, protect soils and water, and provide a home ...
24/03/2026

🌳 Forests are among the planet’s greatest allies.
They regulate the climate, protect soils and water, and provide a home for an extraordinary variety of life. From the smallest insects to the largest mammals, countless species depend on forests to survive.

But protecting forests also means taking concrete action.

🌿 Did you know that the World Sustainability Foundation supports projects dedicated to protecting and restoring forests? Through initiatives such as tree-planting and reforestation programmes, the foundation helps restore ecosystems and support local communities.

🌿 Support the conservation projects supported by the World Sustainability Foundation.





🦋 A butterfly passes by. Most people barely notice.Yet that small, colourful flight tells us something important.Butterf...
16/03/2026

🦋 A butterfly passes by. Most people barely notice.

Yet that small, colourful flight tells us something important.
Butterflies live where nature is healthy, flowers are thriving, and ecosystems are in balance.

That’s why they are more than just beautiful insects: they are guardians of biodiversity.

Through the Friend of the Earth “Save the Butterflies” conservation project, we support actions that help protect butterfly populations and the ecosystems they rely on.

📸 Have you spotted a butterfly recently?
Share your photo in the comments or tag us in your stories.

A jewel can be much more than an accessory.It can tell a story of values. 💎🌍That is the path chosen by LBF, a Brazilian ...
13/03/2026

A jewel can be much more than an accessory.
It can tell a story of values. 💎🌍

That is the path chosen by LBF, a Brazilian jewellery brand bringing sustainability into the heart of its design.

Through careful material choices, greater supply chain transparency, and respect for the people involved in production, LBF shows that the jewellery industry can move towards more responsible models.

This commitment has been recognised with the Friend of the Earth certification, awarded to companies that integrate verified environmental and social standards into their processes.

Because today, true elegance is not only about what shines.
It is about what you choose to stand for.

Jewellery is one of the most iconic symbols of beauty and luxury. 💎But behind its shine lies a complex industry, one tha...
12/03/2026

Jewellery is one of the most iconic symbols of beauty and luxury. 💎

But behind its shine lies a complex industry, one that involves natural resources, global supply chains and growing sustainability challenges.

From consumer trends to environmental impact, the numbers reveal a sector that is rapidly evolving.

👉 Swipe through the carousel to discover the key facts.
📌 Save and share to spread awareness.



Sources:
– Sustainability in the Jewellery Industry Statistics
– Jewellery Market Reports
– Fashion & Bijoux Market Research

Wildlife is not just something we admire from afar.It is part of the balance that keeps our planet alive.Forests, oceans...
03/03/2026

Wildlife is not just something we admire from afar.
It is part of the balance that keeps our planet alive.

Forests, oceans, and grasslands: every ecosystem depends on the species that inhabit it. When biodiversity weakens, we all feel the impact.

Today is a reminder that protecting wildlife means protecting the future:
supporting responsible production, preserving habitats, reducing our environmental footprint, and choosing practices that respect nature’s limits.

Because conservation isn’t only about saving species.
It’s about safeguarding the delicate web of life that connects us all.

👉 What’s one action you take to help protect wildlife where you live?


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