Friend of the Sea

04/10/2026

Love animals? Let’s turn that into action. 🐾🌊

This World Animal Day, we celebrate the animals we share our planet with and the care they deserve.

Pollution, habitat loss and exploitation put wildlife at risk, on land and at sea. We can all help:

🐾 Observe wildlife from a respectful distance.
🌿 Leave beaches, trails and natural spaces free of litter.
🛍️ Avoid souvenirs made from wild animals and attractions that exploit them.

💬 What’s one thing you do to help protect animals? Share it in the comments.

28/09/2026

A sustainability claim on a label is no longer just a marketing choice.

With the EU Directive EmpCo 825/2024, companies must pay closer attention to how they communicate and support environmental claims.

In this free Friend of the Sea webinar, Paolo Bray will explore what this means in practice, including third-party accreditation and new label guidelines.

📅 29 September

🕒 3:00 PM CEST

🎙️ Paolo Bray, Founder & Director, World Sustainability Organization & Foundation

A practical session for certified companies, sustainability and quality teams, brand managers, packaging designers and compliance professionals.

Register for the webinar to learn what the new requirements mean for your sustainability communication.

News, in-depth articles about conservation projects, environment and sustainability development.

17/09/2026

Imagine this swimming above you.

A manta ray. Just a few metres away.
Your instinct might be to get closer.

But sometimes, the best wildlife encounter is the one where you do less.

Don’t chase. Don’t touch. Give it space and let the manta decide how close the encounter becomes.

That’s the idea behind responsible manta watching, reducing disturbance while allowing people to experience one of the ocean’s most extraordinary animals.

For , one simple thought to take underwater with you:

The closer we get to wildlife, the more respect matters.

Share this with someone you’d want beside you for an encounter like this.

11/09/2026

What comes after certification?

At TUNA 2026 in Bangkok, Paolo Bray will speak during Session 6: Sustainability,
Certification & Social Accountability, dedicated to the changing sustainability landscape across the global tuna industry.

His presentation, “Beyond Certification: Sustainability Leadership, Responsible Sourcing and Consumer Trust in Global Seafood Markets,” will focus on what increasingly matters beyond certification itself: responsible sourcing, transparency and consumer trust.

📍 Bangkok
📅 16 September
⏰ 9:15–9:30 ICT

Stay tuned for insights and updates from TUNA 2026.

04/09/2026

Wild animals need healthy habitats to survive. Yet forests, wetlands, beaches and oceans are increasingly threatened by habitat loss, climate change, pollution and exploitation.

We can help by:

• choosing verified sustainable products and responsible wildlife experiences;
• reducing waste and leaving no trace;
• observing wildlife from a distance, without touching or feeding it;
• planting native species and supporting conservation projects.

This National Wildlife Day, Friend of the Earth and Friend of the Sea come together to protect wildlife on land and at sea.

What action do you take to protect wildlife? Tell us in the comments.

19/08/2026

Wild-caught sounds like the more natural choice.
But natural does not automatically mean lower impact.

A wild fishery can still be under pressure if stocks are depleted, fishing gear damages habitats or non-target species are affected. Aquaculture can also create problems when water quality, feed, escapes or disease are poorly managed.

That is why “wild or farmed?” is not enough.

A better checklist is: which species, from where, produced how, and assessed against which requirements?

Share this with someone who always assumes wild-caught is the better choice.

17/08/2026

When choosing Omega-3, most people look at the dosage.

But there is another question worth asking:
Where did the marine ingredients come from?

Selected Concordix® Omega-3 products are manufactured in Friend of the Sea certified facilities.

This means their marine sourcing and traceability have been independently assessed against the certification requirements, from the origin of the raw materials to the finished product.

Because the sustainability of an Omega-3 supplement does not begin with the capsule.

It begins much earlier, at sea.

Share this with someone who takes Omega-3 but has never checked its source.

12/08/2026

Do you know what bycatch really means?
It happens when animals are caught accidentally while fishing for another species.

A turtle. A shark. A seabird. A dolphin.
Through more sustainable fishing practices, bycatch can be recorded, monitored and reduced.
And when it continues to happen, changes can be made to the gear, the fishing area or the time of year.

Because accidental catch can affect any species — with even greater consequences for those that are already vulnerable.

Swipe through to learn more.

10/08/2026

Would you expect the marine collagen used in supplements and beauty products to begin with fish skin?

For Naticol®, it does.

Weishardt produces its marine collagen peptides from fish skins sourced exclusively as by-products of sustainably farmed fish and wild fisheries.

Giving these materials a new use supports a more circular supply chain, makes better use of marine resources and helps minimise waste.

Certified by Friend of the Sea since 2020, Weishardt continues its commitment to responsible marine sourcing and full traceability. Today, the entire Naticol® range can be supplied with Friend of the Sea certification upon request.

Next time you see marine collagen on a label, will you check how it was sourced?

05/08/2026

Most people meet an oyster on a plate.
In the water, it has a completely different role.

Today is National Oyster Day. Under certain conditions, a single adult oyster can filter dozens of litres of water a day as it feeds.

But the bigger story begins when oysters grow together.

Their reefs create shelter for fish and other marine life, stabilise sediments and can help reduce wave energy along the coast.

A global assessment estimated that 85% of oyster reefs had been lost.

That is why restoration is not simply about bringing oysters back.

It is about rebuilding a living habitat that supports cleaner water, biodiversity and more resilient coastlines.

Share this with someone who only thinks of oysters as seafood.