Friend of the Sea

Friend of the Sea Friend of the Sea is an international certification program for products from sustainable fisheries and aquaculture.

Friend of the Sea was founded by Dr Paolo Bray - European Director of the Earth Island Institute's Dolphin-Safe Project. The Dolphin-Safe Project saved millions of dolphins from death in the tuna nets and started the sustainable seafood movement. Friend of the Sea is now a leading international certification project for products originated from both sustainable fisheries and aquaculture. Certified

products from all continents include most of the traded species, fishmeal, fishfeed and Omega-3 fish oil. Products and their origins are audited onsite by independent international certification bodies, against strict Friend of the Sea sustainability criteria. Friend of the Sea certification requirements follow the FAO - Guidelines for the Ecolabelling of Fish and Fishery Products from Marine Capture Fisheries. In particular, only products from stocks which are not overexploited can be certified (Art. 30 FAO Guidelines). In line with the FAO, Friend of the Sea pricing model is affordable also to artisanal fisheries and small-scale producers, representing over 50% of the Friend of the Sea certifications.

Wild-caught sounds like the more natural choice.But natural does not automatically mean lower impact.A wild fishery can ...
19/08/2026

Wild-caught sounds like the more natural choice.
But natural does not automatically mean lower impact.

A wild fishery can still be under pressure if stocks are depleted, fishing gear damages habitats or non-target species are affected. Aquaculture can also create problems when water quality, feed, escapes or disease are poorly managed.

That is why “wild or farmed?” is not enough.

A better checklist is: which species, from where, produced how, and assessed against which requirements?

Share this with someone who always assumes wild-caught is the better choice.

When choosing Omega-3, most people look at the dosage.But there is another question worth asking:Where did the marine in...
17/08/2026

When choosing Omega-3, most people look at the dosage.

But there is another question worth asking:
Where did the marine ingredients come from?

Selected Concordix® Omega-3 products are manufactured in Friend of the Sea certified facilities.

This means their marine sourcing and traceability have been independently assessed against the certification requirements, from the origin of the raw materials to the finished product.

Because the sustainability of an Omega-3 supplement does not begin with the capsule.

It begins much earlier, at sea.

Share this with someone who takes Omega-3 but has never checked its source.

Do you know what bycatch really means?It happens when animals are caught accidentally while fishing for another species....
12/08/2026

Do you know what bycatch really means?
It happens when animals are caught accidentally while fishing for another species.

A turtle. A shark. A seabird. A dolphin.
Through more sustainable fishing practices, bycatch can be recorded, monitored and reduced.
And when it continues to happen, changes can be made to the gear, the fishing area or the time of year.

Because accidental catch can affect any species — with even greater consequences for those that are already vulnerable.

Swipe through to learn more.

Would you expect the marine collagen used in supplements and beauty products to begin with fish skin?For Naticol®, it do...
10/08/2026

Would you expect the marine collagen used in supplements and beauty products to begin with fish skin?

For Naticol®, it does.

Weishardt produces its marine collagen peptides from fish skins sourced exclusively as by-products of sustainably farmed fish and wild fisheries.

Giving these materials a new use supports a more circular supply chain, makes better use of marine resources and helps minimise waste.

Certified by Friend of the Sea since 2020, Weishardt continues its commitment to responsible marine sourcing and full traceability. Today, the entire Naticol® range can be supplied with Friend of the Sea certification upon request.

Next time you see marine collagen on a label, will you check how it was sourced?

Most people meet an oyster on a plate.In the water, it has a completely different role.Today is National Oyster Day. Und...
05/08/2026

Most people meet an oyster on a plate.
In the water, it has a completely different role.

Today is National Oyster Day. Under certain conditions, a single adult oyster can filter dozens of litres of water a day as it feeds.

But the bigger story begins when oysters grow together.

Their reefs create shelter for fish and other marine life, stabilise sediments and can help reduce wave energy along the coast.

A global assessment estimated that 85% of oyster reefs had been lost.

That is why restoration is not simply about bringing oysters back.

It is about rebuilding a living habitat that supports cleaner water, biodiversity and more resilient coastlines.

Share this with someone who only thinks of oysters as seafood.

Omega-3: what looks like a simple capsule carries a much bigger story.It begins at sea, with the origin of its marine in...
03/08/2026

Omega-3: what looks like a simple capsule carries a much bigger story.

It begins at sea, with the origin of its marine ingredients. From there, it moves through a supply chain where responsible sourcing and traceability can make a real difference to marine ecosystems.

Sanomotion’s commitment to responsible sourcing has earned HERZSTÜCK PROTECT Friend of the Sea certification. This confirms that its marine raw materials meet strict sustainability and traceability criteria throughout the supply chain.

Next time you choose an Omega-3 supplement, there’s one more question worth asking:

Is your Omega-3 from a certified sustainable source?

Good news doesn't usually make the ocean headlines. This one does.97% of global commercial tuna catch now comes from hea...
31/07/2026

Good news doesn't usually make the ocean headlines. This one does.

97% of global commercial tuna catch now comes from healthy stocks, a real shift from just a few years ago.

Swipe to see what changed and how Fontaine's certified tuna fits into it.
Worth the swipe.

23/07/2026

Today we celebrate the whales and dolphins that make our oceans so extraordinary.

Seeing them in the wild is a privilege, and the most meaningful encounters are those that allow them to remain free, undisturbed and at a safe distance.

This World Whale and Dolphin Day, let’s celebrate their beauty, respect their space and protect the ocean they call home.

A clean beach is not automatically a sustainable beach.What happens behind the scenes also matters: how waste, water, en...
23/07/2026

A clean beach is not automatically a sustainable beach.

What happens behind the scenes also matters: how waste, water, energy and natural resources are managed, and how coastal ecosystems are protected.

Join our free webinar, Sustainable Beaches: Friend of the Sea Certification for the Future of Coastal Tourism, to discover how the Friend of the Sea Sustainable Beaches Certification supports beach operators, municipalities and tourism destinations in adopting more responsible practices.

During the 30-minute session, Paolo Bray, Founder & Director at Friend of the Sea, will cover environmental management, marine biodiversity protection, the benefits of certification and examples from certified beaches.

Date: 30 July 2026
Time: 4 PM CEST
Location: Online
Registration: Free

Want to join? Register now!

News, in-depth articles about conservation projects, environment and sustainability development.

When we choose Omega-3, we often think about health.But there is another question worth asking:where do its marine ingre...
21/07/2026

When we choose Omega-3, we often think about health.

But there is another question worth asking:

where do its marine ingredients come from?

Nutribiótica’s Omega-3 product, Kicardio, has achieved Friend of the Sea certification, meaning its marine ingredients and supply chain have been independently assessed against sustainability requirements.

Because an Omega-3 product is not only about what it does for us.

It is also about how its ingredients are sourced from the ocean.

Congratulations to Nutribiótica on achieving Friend of the Sea certification.

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