WE PLAY GREEN

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WE PLAY GREEN

We Play Green is a non-profit organization founded by professional footballer and environmentalist, Morten Thorsby.

We are committed to creating a green chain reaction of sustainable attitudes and actions within the global football family.

22/06/2026

Today we've met up with WPG-ambassadors .blakstad and Emilie Bølviken for some World Cup fun! Heia Norge! 🇳🇴💚

Where are you watching the game tonight? 👏

22/05/2026

World Cup bound ⚽🌍

Our founder, , is going to the biggest stage – and we couldn't be more proud!

This summer, billions of us will watch the world come together through football. Different countries. Different cultures. One shared passion.

The World Cup shows us what's possible when we come together. Now let's use that energy for the planet.

We believe football can be a force for change ⚽💚

22/04/2026

Earth Day 2026 🌍

Football depends on a healthy planet. Without clean air and green spaces, there is no game. Protecting the earth means protecting the sport we love 💚⚽

“Earth Day reminds us that we only have one planet. We need to take better care of it – our forests, our oceans, our natural resources. Our football family has the power to lead this change” – Morten Thorsby

31/03/2026

Football is changing. And not just on the pitch.

“Awareness is growing… but it’s far from enough.”

Morten joined BBC Radio’s Rare Earth to talk about something bigger than the game:

👉 the pressure of more matches
👉 the push for constant economic growth
👉 and what it means for our future

Because while football brings us together, the world it depends on is under pressure.

From kids playing on flooded pitches, to players dealing with extreme heat – the game is already being affected.

But change is possible. Clubs are starting to make better choices, and players are speaking up.

Now we need the whole team!

Listen to the full episode here: https://www.bbc.com/audio/play/m002t2km

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http://weplaygreen.com/

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