12/06/2026
🌿 Forum AIC joins the MEDDIET Flagship Initiative Working Group
On 11 June, Forum AIC participated in the online technical session of the MEDDIET Flagship Initiative Working Group within the EU Strategy for the Adriatic - Ionian Region framework, bringing together stakeholders from across the Adriatic-Ionian region to advance this key cross-pillar initiative.
Launched in September 2025, the MEDDIET Flagship aims to turn the Mediterranean Diet into a driver of sustainable economic development, strengthening rural resilience and boosting tourism competitiveness across the region.
The Working Group, structured across Pillars 4 and 5, is currently shaping the 2026–2027 Operational Roadmap. Discussions focused on the Mediterranean Diet as a tool for place-based tourism, its links with food culture, biodiversity and territorial identity, as well as the importance of governance models and short value chains to ensure authenticity and avoid commodification.
Two thematic studies were also presented, addressing sustainable tourism development and skills gaps in the tourism labour market, highlighting the need to better align education and training with evolving market needs in support of greener, more digital and experience-based tourism.
The session further explored EU policy developments on the post-2027 programming framework, with emphasis on results-based funding, place-based approaches, and stronger integration across EU programmes.
Forum AIC’s participation builds on the commitments of the Joint Declaration of the Three Fora on the Preservation and Promotion of the Mediterranean Diet in the Adriatic-Ionian Region (Split, 14 May 2024) and reinforces its ongoing engagement in promoting sustainable tourism, skills development, and cultural heritage across the Adriatic-Ionian region.