08/08/2025
: The Rise of Anveshan – $60M India’s Clean-Label Food Pioneer
This impressive impact story started In 2019, when three young visionaries— Kuldeep Parewa, Aayushi Khandelwal, and Akhil Kansal—set out with a bold mission: to bring purity back to the Indian kitchen. Frustrated by the overwhelming presence of chemicals and highly processed food in everyday staples, they envisioned a brand rooted in traditional wisdom and modern science.
Thus, Anveshan was born—a clean-label food company committed to minimal processing, maximum nutrition. Their model was simple yet powerful: source directly from rural farmers, empower local communities, and deliver transparent, chemical-free products to Indian households.
What started as a passionate idea quickly turned into a movement. Today, Anveshan serves over 3 lakh households across India, operates through 15 partner units in 7 states, and supports a thriving ecosystem of 6,000+ farmers and 1,500+ rural women.
Their clean food philosophy, paired with industry-leading retention rates, has won consumer trust—and investor confidence. With a $20M ARR Anveshan today valued at $60M company & stands tall as one of India’s fastest-growing clean-label FMCG brands.
They are backed by marquee Indian & Global investors like Wipro Consumer, DSG, Titan Capital, ICMG, Avana Capital and angels like Boat founder Aman Gupta
And the journey has just started.
With sights set on doubling the to $40M in next 12-15 months with deeper offline expansion, and new product lines, Anveshan is ready to lead India’s clean food revolution—one honest ingredient at a time.
We feel proud to be a part of their impact journey from very early stage … we wish the founders & entire team Anveshan, a super growth journey ahead !!
WFC Group Funds:
Invstt | Avinya Ventures | EvolveX Accelerator
Neeraj Tyagi | Gaurav VK Singhvi | Vikas SA Aggarwal | Bhawna Bhatnagar | Deo Saurabh
