21/04/2025
Friends today is National Public Relations Day, a Day close to my chest and may be so to other Public Relations professionals.At the very outset, I send my warm Greetings to all the PR professionals and practitioners and also wish for PR excellence in the changing time. Which of course is challenging one..This Day is being observed in the Country since 1986 by the Public Relations Society of India, an organization of PR professionals wedded to achieve professional excellence.The Day provides an opportunity to the PR professionals and and practitioners for an introspection and also to evolve a strategy to achieve it's owed objective of professional.betterment and also to deliever goods in a more befitting manner in the organization.of which they are eyes and ears.One thing which I.want to emphsis.on this occasion and which I often say is that PR professionals.and practitioners should discourge self projection and project the organization for which they are working and this is must for their success.It is well established saying that PR person should always remain behind the curtain and seen only in his deeds. It has been seen that with the emergence of Social Media this tendency in increasing day by day. which is a matter of concern for the profession..Public Relations Society of India and other professional bodies must look into this and help in equipping the budding talents to enable them to meet the new challenges by updating themselves academically as well as new technology.
By. Sh. BD Sharma Ji, Former President and Founder PRSI Shimla Chapter