Digital Green is a not-for-profit international development organization that uses an innovative digital platform for community engagement to improve lives of rural communities across South Asia and Sub-Saharan Africa. We partner with local public, private and civil society organizations to share knowledge on improved agricultural practices, livelihoods, health, and nutrition, using locally produc
ed videos and human mediated dissemination. In a controlled evaluation, the approach was found to be 10 times more cost-effective and uptake of new practices seven times higher compared to traditional extension services. We are currently implementing projects in collaboration with over 20 partner organizations across 9 states in India and parts of Ethiopia, Afghanistan, Ghana, Niger and Tanzania. Since 2008 and as of April 2015, we have reached over 660,646 individuals across 7,645 villages through 3,782 videos, which showcase and demonstrate best practices. These videos were produced by 522 community members trained by us and screened in an interactive format by 6,403 trained community members. As many as 343,609 of the viewers have adopted one or more of the best practices promoted through these vide
COCO represents the foundation of Digital Green’s technology stack. It captures data related to the key processes of the Digital Green approach – video production, dissemination and adoption of practices – having the unique ability to accept data while offline for areas with intermittent internet connectivity. Built as a robust standalone application in the Internet browser, COCO requires no additional software installation or maintenance. Since affordable smart-phones and tablet devices are becoming increasingly common, the latest version of COCO has been developed such that it is fully functional on all modern browsers compliant with the HTML5 standard on any device - phone, tablet, laptop and desktop.
