24/08/2026
Centre DIRECT’s Community Awareness Initiative
Health, Hygiene, Nutrition & Cancer Awareness
Sasaram(Rohtas) District, Bihar
Centre DIRECT, with the support of Welspun Foundation – Health for All, conducted a comprehensive community awareness campaign on health, hygiene, nutrition and cancer awareness under the Well Health, Well Leadership and Well Education Projects.
The campaign reached approximately 3,200 rural community members, adolescent girls, women, youth and other community members across 10 villages in Sasaram, Rohtas District. Through street plays (Nukkad Natak), community dialogues and awareness activities, the campaign addressed important health issues including hygiene, nutrition, anaemia, cervical and breast cancer, gender equality and other health-related concerns.
Community awareness programmes were organised in villages including Singhuri, Karup, Mor, Shivpur-Basantpur, Bhadoura, Kelhar, Nekaha, Hanumanpur, Dhankuta and Taradih. Using local language and simple communication methods, community members were encouraged to adopt regular handwashing, safe drinking water practices, improved sanitation and healthy hygiene behaviours.
During the campaign, community dialogues were conducted to understand people’s health-related concerns and questions. Community members were also encouraged to access appropriate health services and seek timely information and support.
Women and adolescent girls were sensitised on anaemia, cervical cancer and breast cancer, including awareness of early warning signs, the importance of timely health check-ups and the adoption of safe and healthy health practices.
The campaign received active support from Anganwadi workers, local elected representatives, community leaders and volunteers. Through community participation, the initiative promoted positive health behaviours and reinforced the message that health concerns should not be ignored and that timely care is essential.
The success of this initiative was strengthened by the guidance of Mr. Rajesh Ranjan, Programme Director, Centre DIRECT, along with the valuable contributions of project team members Anjali, Rita Devi, Mamta Kumari, Pammi Kumari, Kashmiri Kumari, Deepak Kumar and Govind Kumar.
Centre DIRECT remains committed to working alongside communities to promote health, hygiene, nutrition, gender equality and awareness, contributing towards healthier and more empowered communities.
“Healthy communities, aware communities and empowered communities — this is our commitment.” 💙
📰 Media Coverage: Dainik Bhaskar, Patna | 23 August 2026