S**CMACAY’s intention is to enrich the quality of formal education by increasing awareness about different aspects of Indian heritage and inspiring the young mind to imbibe the values embedded in it. It seeks to inspire youth through experiencing the mysticism embodied in the rich and heterogeneous cultural tapestry of Indian and World Heritage, with a hope that the beauty, grace, values and wisdo
m embodied in these arts will influence their way of life and thinking and inspire one to become a better human being. For this, the most accomplished artistes of the country render programmes of Indian classical music and dance, folk, poetry, theatre, traditional paintings, crafts & yog primarily in schools and colleges. In 2011, S**C MACAY was awarded the Rajiv Gandhi Sadbhavana award in recognition of its contribution to youth development. In 2011-12, 4600+ programmes were organised in more than 1500 institutions in 300 towns in India and 50 towns abroad impacting more than 2 million students. All these programmes were organised by thousands of volunteers – largely students, teachers, housewives, retired people, professionals, young and old. S**C MACAY celebrates Nishkaam Seva - the spirit of volunteerism – of giving selflessly without expectation, a value that is intrinsic to our culture and important to nurture in today's world.
