27/12/2025
📢 At the launch of the Guwahati Clean Air Plan, artist and Goodwill Ambassador to Clean Air Joi Barua
spoke of air once breathed without thinking, of places once remembered by smell as much as sight.
“Air pollution diminishes our sense of smell which is crucial to shaping memories of our childhood,” he said.
Through the song 'Tejimola', themes of suffering, nature, and environmental awareness came together in a form that was deeply familiar. Barua urged that clean air conversations must reach beyond the privileged—because the loss of clean air is felt by all.
Watch this space for more collaborations between iFOREST,
Assam Pollution Control Board and Joi Barua
as we launch the Guwahati Clean Air Plan.