17/04/2026
How Sports Changed 2.1 Lakh Lives | Bounce of Joy Programme Impact Story | CSR Initiative| Sports for Development
The Bounce of Joy Programme, supported by ITC and implemented by Sashakt Foundation, is a powerful example of how sports can drive real change.
๐ Implemented across Bihar, Uttar Pradesh, and Jharkhand, the programme reached over 2.1+ lakh beneficiaries, including 90,000+ students and 1.2 lakh community members.
โฝ With 29,000+ Sports for Development sessions, 400+ matches, and 3 district-level tournaments, children gained not just skills in sportsโbut confidence, teamwork, and leadership.
๐ค๐ฅ Community engagement remained central, with 150+ events, including 18 mega events, along with infrastructure development in 21 schools, sports kit distribution, and branding interventions to enable sustained sports participation.
๐ The programme led to a visible increase in regular sports activities, higher participation in school and community sports events. It also promoted strong gender inclusion, with growing family support and active participation of girls in sports.
๐ฑ This is more than a programme- itโs a movement using sports to transform lives.
๐Watch, share, and be part of the change.
Nupur Agarwal Bounce