24/02/2026
In 2021, Noor was one of the women supported to set up her own micro-enterprise under Project Mazbooti by ETASHA, an initiative aimed at enabling women entrepreneurs and supported by CSR of SMS Group India. Noor runs her tailoring and production unit in Sangam Vihar, Delhi. As a single woman, ensuring financial stability for her daily needs and the education of her three children has always been a constant concern.
ETASHA’s entrepreneurship model enabled her to utilise her tailoring and crochet skills to build her own enterprise. Today, she is not just self-reliant, she has become a job provider for other women. Her journey was supported through skills training, business management, incubation support, financial literacy and marketing linkages. ETASHA has continuously mentored her and many entrepreneurs like her to build sustainable, income-generating enterprises.
This is a proud moment for ETASHA, for SMS Group India, and for all those individuals who contributed to establishing the Aruna Usha Incubation Fund, which has enabled women like Noor to establish and grow their businesses. One woman built a sustainable enterprise and went on to create nine additional livelihoods within her community, a great example of the multiplier effect.
At the recent National CSR Summit organised by the Times Foundation at Bharat Mandapam, Noor Jahan’s journey was recognised as that of a Social Innovator. The ceremony was attended by senior government officials, corporate leaders, and philanthropists. A commemorative moment with the Hon’ble Vice President of India, Shri C. P. Radhakrishnan, reflected our shared vision of accelerating India’s economic growth. We extend our sincere gratitude to the Times Foundation and The Times Group for creating platforms that bring grassroots changemakers to the forefront and recognise journeys of transformation, from beneficiaries to contributors.
This milestone reaffirms that collaborative investment in women’s entrepreneurship strengthens local economies and creates tangible impact within families and communities. We invite more partners to join us in scaling women-led enterprises that accelerate economic growth and become job creators in our economy.