05/08/2026
It's a question more travellers, creators, and tourism professionals are beginning to ask.
One viral Reel can transform a quiet destination into an overcrowded hotspot almost overnight. But as RTSOI Founding Member Mandip Singh Soin points out in the recent India Today article, keeping destinations hidden is, at best, a temporary solution. In a connected world, discovery is inevitable.
The real opportunity lies elsewhere.
Instead of gatekeeping places, we must build a culture of responsible sharing, supported by better destination planning, informed travellers, ethical content creators, engaged local communities, and tourism businesses that respect ecological and cultural limits.
At RTSOI, we believe responsible tourism doesn't begin when you arrive at a destination-it begins the moment you decide how to experience it, and even how you choose to share it.
We are proud to have our Founding Member, Mandip Singh Soin, leading this important conversation, alongside the support of our Goodwill Ambassadors – Arjun Mathur, Latika Nath and Bittu Sehgal – who continue to champion responsible travel, conservation, and the protection of India's natural and cultural heritage.
Perhaps the question is no longer "Should we reveal hidden gems?"
It's "How do we ensure they remain special after they're discovered?"
Read the full article: https://www.indiatoday.in/lifestyle/travel/story/overtourism-is-killing-hidden-gem-travel-spots-on-instagram-should-you-gatekeep-2960687-2026-08-02