Friend In Need India

Friend In Need India Friend in Need India Trust is a charity created by Prof Shyama V. Our present focus is on sanitation coverage (or simply toilets) and waste management.

Ramani in 2006 to develop effective solutions for problems related to sanitation, waste management and hygiene behaviour, which are environmentally friendly and socially just. Friend-in-Need Trust (FIN) seeks to motivate, support, facilitate, monitor and evaluate the introduction of innovations in the form of new structures, new technology, new management routines and new social norms, to attain e

nvironmental and socio-economic security in the marginalized zones of India. From the time of its creation, FIN has been working in the coastal village of Kameshwaram in the Nagapattinam district of Tamil Nadu, India. Inadequate and inefficient sanitation and waste management systems are causing health problems in nearly every village in India. By studying and solving problems in one village, we aim to generate knowledge and practical models that can be replicated elsewhere in India and in the developing world. Our mission is to contribute to a cleaner and safer world and in the process empower women and semi-skilled masons employed in rural works. The originality of FIN is that it is led by an economist, Shyama V. Ramani, Professor in the United Nations University (UNU-MERIT), and it functions as a research-action unit with the strong participation of students and volunteers from various walks of life. We apply our knowledge of economics to make a real impact on development. Dr. Ramani was one of the laureates of the trophy "Women of the Earth" in 2008, awarded by the Institut de France and Yves Rocher Foundation. The Government of India designated Kameshwaram as a model village in 2008 and granted it the "Nirmal Gram Puraskar" award for the successful adoption of the ecosan toilets that FIN helped put in place. In 2016, Dr. Ramani was recognised as one of the #100 women achievers of India. In 2017, FIN was lauded for its good work by the Tamil Nadu Government.

Growing More Than a Garden in KameswaramAt Friend In Need (FIN), we have increasingly come to feel that every village sh...
15/05/2026

Growing More Than a Garden in Kameswaram

At Friend In Need (FIN), we have increasingly come to feel that every village should have a shared green space — a place where young mothers, children, and the elderly can come to relax, breathe, and simply spend time together peacefully.

In many villages today, trees are being cut down for economic purposes and sold as timber. Green spaces are shrinking. Yet the need for places of beauty, shade, and calm is becoming greater than ever.

It was with this thought that the idea of creating a community garden emerged in the Mariamman Temple complex in Kameswaram, where the FIN office is also located.

The idea first arose in 2024. It took many months of discussion before the temple trustees agreed to allocate a patch of land for the project. Once permission was granted, however, the trustees became highly supportive. They helped clear the land, about 38 feet by 48 feet, place a border around the area, and prepare the site for planting.

The transformation was gradual. Next to the proposed garden area was also the temple dumping ground. Slowly, over time, these spaces were cleaned and reclaimed.

But the challenges did not end there.

Goats regularly entered through the fencing and ate the young plants. To protect the garden, green netting had to be added. Altogether, the garden project has cost approximately ₹35,000 so far.

Perhaps the greatest challenge, however, was not financial — it was conceptual.

How does one create a “pretty” garden in a place where the idea of ornamental public gardens is not very common? Beauty in landscaping is something people often learn through exposure. When communities have rarely encountered maintained gardens, it becomes difficult to communicate ideas about layout, pruning, symmetry, or aesthetic presentation.

At FIN, Meena initially took charge of the garden project. There were countless Zoom calls and phone discussions about how the space should evolve. Yet when the garden was first reviewed on-site in Kameswaram, it still did not feel visually inviting.

A garden, after all, should make people feel happy when they enter it.

One major issue was pruning. Trees and plants need regular trimming to maintain shape and form, but pruning was often perceived as unnatural or even harmful. This became another learning process within the project.

Over time, however, things began to improve significantly. Additional work was carried out, observations were shared, and refinements were made. Raji also helped identify aspects that needed improvement. A fence was installed, a gate was added, and a signboard placed.

Today, the space is finally beginning to look like the peaceful village garden we had imagined.

Eight trees have also been planted outside the garden area:
• Two palm trees
• Two bougainvillea plants
• Two neem trees
• One naval (jamun) tree
• One guava tree

The naval tree, in particular, is growing rapidly.

At present, Mahalakshmi is overseeing the maintenance of the garden and is doing an excellent job.

We plan to put some benches for people to sit and a shed at the back to keep some balls and gardening equipment.

The Kameswaram garden may appear modest from the outside. But for us, it represents something larger: the reclaiming of shared green space, the nurturing of beauty in village life, and the belief that even small community efforts can slowly transform the environment around us.

Sometimes sustainability begins not with large infrastructure projects, but with planting a tree, protecting a flower, and creating a place where people can simply sit together in peace.

Bridging Rural Youth and Industry 4.0: A Visit from the Nagapattinam ITI TeamToday in the FIN Rural Labs in Kameswaram a...
09/05/2026

Bridging Rural Youth and Industry 4.0: A Visit from the Nagapattinam ITI Team

Today in the FIN Rural Labs in Kameswaram and Vilundamavady, we were fortunate enough to receive R. Manivannan, K. Prabhakaran, and S. Ramesh from the Government Industrial Training Institute (ITI) in Nagapattinam to speak about their new training programmes for Industry 4.0. Industry 4.0 refers to the merging of the physical world (machines, factories, products) with the digital world (data, internet, AI).

The Tamil Nadu government has collaborated with Tata Technologies to transform 71 government ITIs into Industry 4.0 technology centres, including the one in Nagapattinam. This initiative aims to provide poor and rural students, as well as youth across the state, with access to training at low cost and help them become capable of meeting the expectations of Tamil Nadu industries.

Hostel accommodation is provided. Uniforms and shoes are provided. A stipend is provided. Free transport is provided.

While there is a well-founded fear that Industry 4.0 will lead to unemployment, it can also generate employment. Several of these technologies can absolutely be learned by people without advanced degrees — especially through hands-on, practical training programmes. These include:

🤖 Robotics (Operating & Monitoring)
📡 IoT – Internet of Things (Basic Monitoring)
🖨️ 3D Printing (Operation & Basic Setup)
📊 Big Data (Reading Dashboards — not analysis)
🦾 Advanced Robotics Maintenance (with vocational training)

About 24 youth showed up in total at the two centres. The guest speakers R. Manivannan and K. Prabhakaran were excellent, knowing how to engage the attention of the youth — always a challenge in every epoch! They were empathetic and, at the same time, motivating.

Many of the youth who attended are too poor to afford college. They understood that the ITI presents a costless path to training and a career.

Conclusion

The visit highlighted the importance of making technological transitions socially inclusive. If Industry 4.0 is to benefit society broadly, rural and economically disadvantaged youth must also be given pathways into the future economy. Initiatives such as the upgraded ITIs in Tamil Nadu show that with practical training, institutional support, and encouragement, advanced technologies can become accessible even to those from the most modest backgrounds.

Tata Motors Skill India Chief Minister of Tamil Nadu Nagapattinam Collector

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When Jobs Exist but Workers Don’t: Reflections from a FIN Job FairAcross many Indian states, SMEs face a paradox: labour...
06/05/2026

When Jobs Exist but Workers Don’t: Reflections from a FIN Job Fair

Across many Indian states, SMEs face a paradox: labour shortages alongside persistent youth unemployment. On closer examination, this reflects multiple structural and behavioural factors.

A Gap Beyond Skills

Lack of relevant skills is often cited, but it is only part of the story. Attitudes also matter:

- Rising aspiration for AI, digital, and white-collar work

- Declining interest in manufacturing and shop-floor jobs

- Perception of certain roles as “less desirable”

As a result, manufacturing struggles to attract local youth despite offering stable employment.

Migration: Filling the Gap

Labour shortages are increasingly addressed through migration from less developed regions such as Odisha, Assam, and the North-East.

While this meets demand, it introduces challenges:

- Linguistic and cultural adaptation for workers

- Communication barriers, with English as an imperfect bridge

- Integration issues affecting productivity and well-being

Interstate migration can, in effect, resemble cross-country movement.

A Small Experiment

To address this mismatch, FIN partnered with TPi (Chennai) https://www.techplaastic.com/ to organise a modest job fair in Kameswaram and Vilundamavady as part of CSR-led skilling and employment efforts.

Timing, however, was suboptimal—full moon celebrations, Kavadi dancing, and a kabaddi match reduced participation. This highlights the importance of aligning interventions with local social calendars.

Small Numbers, Strong Engagement

Despite this, around 8 candidates were interested. The session included:

- Introduction by Mr. Paranjothi

- Company videos

- Informal interaction over tea

Most notably, participants engaged directly with TPi’s Managing Director, MP Krishnan, who addressed their questions in detail.

What Next?

If interest sustains:

- Selected youth may visit Chennai

- Gain workplace exposure

- Transition into employment

A New Direction for FIN

This initiative expands FIN’s engagement into:

- Labour market intermediation

- Bridging aspirations and opportunities

- Understanding behavioural barriers

The issue is not just jobs or skills—it is alignment: between aspirations and realities, employer needs and worker expectations, and local contexts and wider economic transitions.

Closing Thought

Impact does not always begin at scale. Ten engaged participants, despite competing pulls, is not a small outcome—it is a meaningful beginning.

Labour Day 2026 | Friend In Need India Trust (FIN)Today, we honour the strength, dedication, and resilience of every wor...
01/05/2026

Labour Day 2026 | Friend In Need India Trust (FIN)

Today, we honour the strength, dedication, and resilience of every worker who shapes our society with their hard work. From building communities to driving progress, your efforts never go unnoticed.

At FIN India Trust, we remain committed to empowering individuals with skills, opportunities, and dignity.

Saluting the hands that build the nation.

29/04/2026

🇮🇳✨ Friend In Need India Trust is getting ready to welcome special guests from 🇮🇪 Ireland this September in Kameswaram village… 😊

Hi,

I, Oisín Hills, with my friends Jack McKinlay and Mark McKenna, are excited to share a project we’ve been working on called SoilCycle. The SoilCycle is a simple, practical hot-composting drum designed to make sanitation systems cleaner, faster, and more effective in Kameswaram and beyond. After winning the Where There Is No Engineers competition, we’re now preparing to bring this idea to life in India this September.

This video is just the beginning, and we’d really value your thoughts on the project. In the next video, you’ll see how SoilCycle works and we’d love to hear what you think, how it could be improved to make a difference in real communities in India. Your feedback will help shape this into something we believe will be truly impactful! Thank you!!

**We look forward to your comments!



Let's Minimize Corruption in India — and Maximize Real Impact from CSR. We'll be honest. Working in development in India...
16/04/2026

Let's Minimize Corruption in India — and Maximize Real Impact from CSR.

We'll be honest. Working in development in India is not easy.

We are deeply challenged by the corruption we see around us every day. And yet — we hold on to a strong belief: that there are companies out there that are genuine, ethical, and truly want to make a difference.

Are you one of them?

Here is what we hear, again and again, from stakeholders across the CSR ecosystem:

🔴 Only 10–15% of CSR project funds actually reach the final beneficiary.
🔴 The rest is shared — between company management and politicians.
🔴 NGOs typically receive only about 50% of the allocated funds.
🔴 And yet, creative accounting shows 100% utilisation.
🔴 Glowing evaluation reports? Those can be arranged too.

Isn't that heart breaking?

For every ₹100 a company sets aside with genuine intent to help people — only ₹10 to ₹15 may ever reach the person it was meant for.

We are Friend In Need India Trust (FIN) — a small, action-driven NGO with deep roots in the communities we serve.

We will be upfront with you:
✅ We are not capable of implementing large, multi-crore projects.
✅ We have very few personnel.

But here is what we WILL do:

✔️ Make sure every rupee is properly utilised — with zero tolerance for leakage.
✔️ Give you full, transparent documentation of process and impact.
✔️ Work with communities who trust us — because we have been with them for over 20 years.

We are currently able to implement projects in:
📍 Ramgarh Cantonment, Jharkhand
📍 Kameswaram village, Nagapattinam, Tamil Nadu
📍 Vilundamavadi village, Nagapattinam, Tamil Nadu

Our work spans sanitation, clean water, waste management, hygiene behaviour, community health, and livelihood — aligned with India's national missions and the SDGs.

We have been awarded the Green Champion Award 2024 by the Tamil Nadu Pollution Control Board. We are recognised. We are accountable. And we care deeply.

If your company wants to make a REAL difference — not just tick a compliance box — we would love to hear from you.

DM us or reach out at www.friend-in-need.org

Let's be the change India's CSR ecosystem so desperately needs. 💚

🌸✨ Happy Tamil New Year! (Puthandu Vazthukal) ✨🌸On this joyous occasion of Tamil New Year, Friend In Need India Trust ex...
13/04/2026

🌸✨ Happy Tamil New Year! (Puthandu Vazthukal) ✨🌸

On this joyous occasion of Tamil New Year, Friend In Need India Trust extends warm wishes to everyone for a year filled with hope, prosperity, good health, and happiness.

May this new beginning bring positive change, new opportunities, and success to you and your loved ones. Let us continue working together to build stronger communities and a brighter, greener future for all. 🌱

🌼

🌱 Join Our Mission – Internship Opportunities at Friend In Need India Trust (FIN)!Are you passionate about sustainabilit...
07/04/2026

🌱 Join Our Mission – Internship Opportunities at Friend In Need India Trust (FIN)!

Are you passionate about sustainability, social impact, and community development? This is your chance to become a Sustainability Champion and contribute to meaningful change.

✨ Available Internship Roles:
• Professional Writing & Social Media
• Research & Policy
• Education for Sustainability (ESD)
• Event Organisation
• Activity Development

🌍 What You’ll Gain:
✔ Village, Online & Mixed Internship Opportunities
✔ Certificate & Recognition
✔ Personalized Feedback & Mentorship
✔ Social Media Feature

At FIN, interns work alongside pro-bono professionals, gain practical experience, and contribute to projects that promote sustainability, education, and community empowerment.

📍 Location: Kameswaram Village, Nagapattinam, and Online
📞 Call/Whatsapp to Enquire: +91 8709369285

✨ Be part of the change. Help us build a greener and better future for all.

🌍

On this sacred Good Friday, we remember the sacrifice of Jesus Christ and the message of love, forgiveness, and compassi...
02/04/2026

On this sacred Good Friday, we remember the sacrifice of Jesus Christ and the message of love, forgiveness, and compassion he shared with the world.

May this day inspire us to spread kindness and help those in need.

— Friend in Need India Trust ✝️

🌍  A FIN World Water Day Master Class: Presenting Mr. Anil Bhatia At FIN, we have long marked World Water Day with webin...
01/04/2026

🌍 A FIN World Water Day Master Class: Presenting Mr. Anil Bhatia

At FIN, we have long marked World Water Day with webinars designed for learning. This year, I am sharing something I hope goes further: a recorded interview with Anil Bhatia, one of India's most compelling sanitation entrepreneurs and the mind behind the Suvidha community toilet model. It can be a teaching resource.

I am inviting educators in social work, business, and economic development to use this interview in your classrooms. Whether you teach at a university or a training institute, this interview can anchor a case study, spark a seminar discussion, or serve as the foundation for a business plan exercise.

Our sincere thanks to Anil, who shares his personal journey and provides candid answers about how he built a financially sustainable sanitation service that serves some of the most underserved communities in India.

Each question in the interview is paired with a student reflection prompt — covering entrepreneurship theory, business models for the poor, labour markets, community participation, gender, public-private partnerships, and social infrastructure, as given below.

1. Who are you? What is your background? How did you come to be a sanitation entrepreneur?
- For students: how does this narrative correspond to the different stages of entrepreneurship? What characteristics of an entrepreneur does Mr Anil Bhatia exhibit?

2. For community toilets – the main problem is balancing the financial sustainability of the service with ensuring accessibility to the poor, as they cannot always pay. How did you tackle this?
- For students: how does this narrative correspond to the business models given in the literature on financial sustainability in markets for the poor?

3. How did you address the challenge of finding labour to maintain community toilets, as this work is stigmatised?
- For students: What are the characteristics of any challenging work that make it unpopular? What are the strategies deployed by companies to ensure labour for such jobs?

4. In what ways did the local community participate?
- For students: how does this narrative correspond to the different models of community participation in the success of an enterprise,, both in markets for the poor and mainstream markets?

5. What is the gender profile of your users/staff?
- For students: What insight can you draw from the answer? Can you name other markets that are gendered?

6. Suvidha seems to have been the result of a multi-stakeholder consortium. Can you elaborate on who was involved and the role of each entity?

- For students: Can you identify other models of multi-stakeholder consortia that have created social businesses to serve the poor? What is the role of each stakeholder in the Suvidha enterprise? How does it correspond to other consortia evoked in the literature?

7. What can you say about the governance of community toilets?
- For students: What insight can you infer from public-private partnerships from this example?

8. What are the challenges you faced? What is the future?
- For students: How are social infrastructures different from physical infrastructure? Whose responsibility is it to build/strengthen our social infrastructures? Draw up a business plan for setting up a community toilet in the slum near your institute/home.

📌 https://www.youtube.com/watch?v=u3lsov6zbgk



Ministry of Education Swachh Bharat Mission, India Swachh Bharat Mission - Urban Ministry of Water Ministry of Health and Family Welfare, Government of India United Nations United Nations India

💧 World Water Day 2026 DiscussionWater is not just a resource. For millions, it is a daily struggle for dignity.We are delighted to bring together two rema...

Awareness for a sustainable future in Ramgarh Cantt💧🌍On the occasion of World Water Day 2026, an interactive awareness s...
22/03/2026

Awareness for a sustainable future in Ramgarh Cantt💧🌍

On the occasion of World Water Day 2026, an interactive awareness session was conducted among the CSC Academy students of Ramgarh Cantt by Abhishek Pathak from Friend in Need India Trust. The session highlighted global and local water challenges, practical solutions, and the important steps every individual can take to conserve water for future generations.

Did you know?
India has 16% of the world’s population but only about 4% of global freshwater resources, making water conservation extremely important. Nearly 600 million Indians face high to extreme water stress, and groundwater provides around 85% of rural drinking water in the country. (Climate Scorecard)

Through discussion, awareness, and participation, students learned that every drop counts and that small actions like reducing wastage, rainwater harvesting, and responsible water use can create a big impact.
Together, let’s save water today to secure tomorrow. 💧🌱

Address

Kameswaram Village
Nagapattinam
611110

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