Internet and Mobile Association of India (IAMAI)

Internet and Mobile Association of India (IAMAI) Internet and Mobile Association of India (IAMAI) is the only representative body of Internet Service
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The Internet and Mobile Association of India [IAMAI] was established in 2004 with the aim represent digital businesses in India. IAMAI hopes to help address the challenges facing the digital and online industry including online publishing, mobile advertising, online advertising, e-commerce, mobile content and services, mobile & digital payments, and emerging sectors such as fin-tech, edu-tech and

health-tech etc. Thirteen years after its establishment, the association is still the only professional industry body representing the digital and mobile content industry in India. The association is registered under the Societies Act and is a recognised charity in Maharashtra. With a membership of over 300 Indian and MNC companies, and with offices in Delhi, Mumbai, Bengaluru and Kolkata, the association is well placed to work towards charting a growth path for the digital industry in India.

What If Every Marketer Could Think Like 10,000 Local Experts? That’s the Power of IMMERSIVE Agentic AI. Fabian Trevor Co...
11/08/2026

What If Every Marketer Could Think Like 10,000 Local Experts? That’s the Power of IMMERSIVE Agentic AI.


Fabian Trevor Cowan and Haresh Nayak from Connect Network Inc. explored the potential of immersive Agentic AI to bring hyperlocal intelligence into marketing, helping brands understand diverse audiences and make more informed, context-rich decisions at scale.



Stay tuned for more from MarCon 2026.



In an increasingly digital-first world, trust has become a critical part of how brands build lasting relationships. ROHI...
11/08/2026

In an increasingly digital-first world, trust has become a critical part of how brands build lasting relationships.

ROHIT MAHAJAN - Plutos.ONE in conversation with Aviral Chandra -Shriram General Insurance .; Hanisha Vadlamani - KFin Technologies Ltd. and Rahul Sethi - Age Management Services Limited explored how brands can build credibility, transparency and confidence at scale while navigating evolving consumer expectations.

More highlights coming your way from MarCon 2026.

LS Digital x Quilt AI brought anthropology and technology together to explore how billions of behavioural signals can...
11/08/2026

LS Digital x Quilt AI brought anthropology and technology together to explore how billions of behavioural signals can reveal what to build, where to invest, how to communicate and where to grow - offering marketers a deeper, more nuanced understanding of India and its consumers.

More highlights coming your way from MarCon 2026.

Candid | Collaborative | Future-focused Three words that capture the spirit of the IAMAI Apex Dialogue | Mumbai Chapter....
11/08/2026

Candid | Collaborative | Future-focused

Three words that capture the spirit of the IAMAI Apex Dialogue | Mumbai Chapter.

Founders, CXOs, policymakers and industry leaders came together to exchange perspectives, build meaningful connections, and explore the opportunities and challenges shaping India’s digital economy.

We are grateful to the participating leaders for steering this insightful conversation.

Here’s a glimpse of a morning filled with ideas, perspectives and conversations shaping what comes next.

94% of India’s biggest brands fail the basic technical foundation AI systems need to properly read their contentThat was...
11/08/2026

94% of India’s biggest brands fail the basic technical foundation AI systems need to properly read their content

That was one of the standout findings from the India AI Visibility Benchmark 2026, presented by Publive AXP and IAMAI at MarCon 2026.

The study audited 951 mid-market and enterprise websites across India to see how well they can be read and cited by platforms like ChatGPT, Perplexity and Google AI Overviews.

As AI becomes a bigger part of how people discover and evaluate brands, the benchmark offers a clear view of where India Inc. stands today, and where the biggest visibility gaps remain.

Access the full report here: ADD Link - https://tinyurl.com/52x8bcfh

Consumer behaviour is changing rapidly, with people interacting with AI more conversationally, noted Priya Choudhary, Di...
11/08/2026

Consumer behaviour is changing rapidly, with people interacting with AI more conversationally, noted Priya Choudhary, Director, Business Solutions and Insights, Google for Business India, at the 20th edition of Marketing Conclave, organised by the IAMAI and powered by Google, in Mumbai. Ms Choudhary delivered the keynote, The AI Frontier: Navigating Marketing in the AI Era, at the conference.

Instead of typing a few keywords, users are asking detailed questions, following up with more queries and expecting AI to respond in real time, she added.

“Search is becoming more personal, more multimodal, intelligent and agentic,” she said.

For more information, read the report: https://www.adgully.com/post/18869/shift-to-execution-stage-we-are-out-of-the-sandbox-stage-of-ai-googles-priya-choudhary

When data lives in silos, understanding the consumer becomes a fragmented exercise. Vivek Bhargava, Consumr.ai, ProfitWh...
11/08/2026

When data lives in silos, understanding the consumer becomes a fragmented exercise. Vivek Bhargava, Consumr.ai, ProfitWheel (powered by ProfitWheel) moderated a conversation with Abhishek Gandhi - FatakPay ; Pooja Menon Vaidya - SBI MUTUAL FUND ; and Saurabh Gupta. Verismart , exploring how AI can connect fragmented data, uncover deeper consumer insights and enable marketers to make smarter, more holistic decisions.

More highlights coming your way from MarCon 2026.

As AI changes how consumers discover, evaluate and engage with brands, the path from attention to action is evolving too...
10/08/2026

As AI changes how consumers discover, evaluate and engage with brands, the path from attention to action is evolving too.


Chaaya Baradhwaaj - BC Web Wise moderated a conversation with Ankita Keshari Technologist & Storyteller; Ketan Mankikar - Zuno General Insurance ; and Pankaj Bhawnani - Gardenia, exploring how AI-driven conversations are reshaping discovery, influence and the way brands create meaningful business outcomes.


Stay tuned for more from MarCon 2026.


In a world where attention is increasingly fragmented, earning it is only the beginning. Chandan Mendiratta - Zepto and...
10/08/2026

In a world where attention is increasingly fragmented, earning it is only the beginning.

Chandan Mendiratta - Zepto and Mahesh Narayanan - GPT1 Ventures explored what it takes to build lasting user stickiness and loyalty, and why brands need to think beyond short-term engagement to create relationships that endure.

More highlights coming your way from MarCon 2026.

As programmatic advertising continues to scale, authenticity and trust remain critical to building meaningful connection...
10/08/2026

As programmatic advertising continues to scale, authenticity and trust remain critical to building meaningful connections with consumers.

Nabajit Nath - Kargo moderated a conversation with Amruta Pawar - Häfele India Pvt. Ltd. ; Kaushik Ramchandran - TBZ - The Original ; and Somnath Mukherjee and explored how brands can balance automation and scale with relevance, transparency and authentic consumer engagement.

Stay tuned for more from MarCon 2026.

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Internet And Mobile Association Of India
Mumbai
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