ARMMAN

ARMMAN Delivering India's Future

ARMMAN - Advancing Reduction in Mortality and Morbidity of Mothers, Children And Neonates

The name ARMMAN (meaning a wish in Hindi) is an acronym for ADVANCING REDUCTION IN MORTALITY AND MORBIDITY OF MOTHERS, CHILDREN AND NEONATES. It also stands for the fervent wish that we members of ARMMAN share; that no mother, neonate, infant or child in India dies for want of care.

Karan Kapur, Director, and Vaibhavi Sh*tut Amle, Head, K Corp Charitable Foundation, visited Taloda block in the aspirat...
28/05/2026

Karan Kapur, Director, and Vaibhavi Sh*tut Amle, Head, K Corp Charitable Foundation, visited Taloda block in the aspirational district of Nandurbar, Maharashtra, to engage with Moderately Underweight (MUW) children and their caregivers, and interact with frontline health workers. The visit demonstrated how diagnostic kits, regular home visits, and digital platforms are used to identify, refer, and track high-risk pregnancies in real time.

A key highlight was a meeting with District Collector Dr Mittali Sethi, IAS, which led to the identification of priority villages across Nandurbar for focused interventions, opening a clear pathway for deeper, sustained collaboration between the District Administration, ARMMAN, and K Corp Charitable Foundation. The visit concluded with strategic planning discussions, bringing all partners together to co-create a roadmap for the 2026–27 programme cycle, grounded in data and key learnings from the field.

At just 20 years old, Sneha Tukaram Shirke, living in Maharashtra, found herself navigating early motherhood largely on ...
26/05/2026

At just 20 years old, Sneha Tukaram Shirke, living in Maharashtra, found herself navigating early motherhood largely on her own. With her husband working long hours and her in-laws living away, most of her pregnancy was spent in isolation.

Sneha often felt anxious, unsure and uncertain about what was normal, what needed attention, and how to care for herself and her baby. It was only in the fifth month of her pregnancy that she began receiving Kilkari’s weekly, stage-based voice calls, which became a vital source of information and reassurance. Initially unsure of what to expect, Sneha began to look forward to the calm, familiar voice that spoke to her about her baby’s growth and development, nutrition, antenatal care practices and overall health. Each message arrived just when she needed it most - helping her understand her body, prepare for delivery, and manage her emotions with greater confidence.

By the time she returned to her mother’s home for delivery, she felt calmer and more prepared. The timely information and emotional support from Kilkari transformed her outlook, making her confident, informed, and emotionally strong.

Today, Sneha actively champions the programme, enthusiastically recommending it to other expecting mothers and describing Kilkari as “a motherly voice that guides you step by step.”

The London School of Economics and Political Science (LSE) has shared a blog reflecting on a key conversation from this ...
20/05/2026

The London School of Economics and Political Science (LSE) has shared a blog reflecting on a key conversation from this year's , co-hosted with 100x Impact, Dasra, EMpower—The Emerging Markets Foundation, and Co-Impact, on what it truly takes to move from promising solutions to systems-level impact.

The piece makes a compelling case for long-term, flexible funding over short-term, project-based support, and what changes when funders stop acting as funders and start acting as allies.

Our CEO Gaurav Shah captured that distinction powerfully:

"You could say, 'I'm giving you long-term flexible funding because I don't understand what you're doing, and I believe you do.' Or you could say, 'I'm your ally.' Those two articulations are very different. When you say, 'I'm your ally,' you co-own the vision."

Read the full story here 🔗 https://blogs.lse.ac.uk/socialbusinesshub/2026/05/15/funding-at-the-scale-of-the-problem-what-it-takes-to-move-from-promising-solutions-to-systems-level-impact/

For Every Breath is finally here.Set in Sambhal district, Uttar Pradesh, the film follows Surbhi's journey through a hig...
15/05/2026

For Every Breath is finally here.

Set in Sambhal district, Uttar Pradesh, the film follows Surbhi's journey through a high-risk pregnancy amid challenging personal circumstances, leaving her anxious about her own future and her child's wellbeing. Standing beside her throughout was Accredited Social Health Activist (ASHA) worker Geeta, whose guidance, reassurance, and consistent support helped Surbhi navigate every stage of pregnancy and safely welcome a healthy baby.

Even after childbirth, Geeta continued to support Surbhi through her recovery and early childcare, helping her make informed decisions with greater confidence. Over time, that support grew into a bond built on trust and care, reflecting the relationship many frontline health workers share with the families they serve.

Their story reflects something deeply true about maternal health in India, that behind every mother who makes it through, there is often a health worker who refuses to let her face it alone.

Produced in collaboration with The Video Consortium, as part of the Solutions Storytelling Project (SSP) Asia, supported by the Skoll Foundation, For Every Breath is a powerful reminder of what becomes possible when skilled health workers stand beside the women who need them most.

Watch the film here: https://youtu.be/_j8KJsYTT4k?si=YfmvQDzhfpDdT32C

A heartfelt thank you to the SSP Asia team, the Skoll Foundation, and filmmakers Priyanka Mukherjee and Amar Gurung for bringing this story to life.

For Every Breath premieres today. After a year of work, collaboration, and storytelling, we are beyond excited to finall...
13/05/2026

For Every Breath premieres today.

After a year of work, collaboration, and storytelling, we are beyond excited to finally share this documentary film with audiences around the world.

The film follows Surbhi, a woman navigating a high-risk pregnancy in difficult circumstances that limit her ability to seek care, putting both her and her baby at risk. At this critical moment, Geeta, a frontline health worker, steps in. She counsels Surbhi's family, provides vital health information, and accompanies her through delivery to ensure a safe birth.

Even after childbirth, Geeta continues to support Surbhi through regular visits, offering guidance on postnatal care, immunisation, and nutrition. What could have ended in tragedy became a story of hope, through timely intervention, compassion, and dedication of a frontline health worker.

For Every Breath highlights the vital role frontline health workers play in strengthening maternal and child health outcomes across communities in India.

As we carry forward the spirit of Mother’s Day, we invite you to join us today for the virtual premiere of the film, produced in collaboration with The Video Consortium as part of the Solutions Storytelling Project (SSP) Asia, supported by The Skoll Foundation.

Last chance to register.
🗓️ Wednesday, 13 May 2026
⏰ 10:00 AM EDT | 2:00 PM GMT | 7:30 PM IST
💻 Live on Zoom

🔗 Register now: https://videoconsortium.zoom.us/webinar/register/WN_xWSZQGYKSHKm9Ts-QQ5Zqg

A heartfelt thank you to the SSP Asia team, the Skoll Foundation, and filmmakers Priyanka Mukherjee and Amar Gurung for bringing this story to life.

Just one day to go for the virtual premiere of For Every Breath.Every mother deserves to experience pregnancy with confi...
12/05/2026

Just one day to go for the virtual premiere of For Every Breath.

Every mother deserves to experience pregnancy with confidence, care, and support. Yet for many women in India, this remains out of reach. Limited access to healthcare, lack of awareness, and challenging circumstances can turn what should be a hopeful journey into one filled with uncertainty and worry.

For Every Breath tells the story of Surbhi, a pregnant woman navigating a high-risk pregnancy, unsure of what lies ahead. At a critical moment, ASHA worker Geeta walks into her life, counselling her on the right health practices, providing emotional support, accompanying her for delivery, and continuing to guide her after childbirth. In Geeta, Surbhi finds more than a health worker. She finds someone she can trust.

The film is produced by ARMMAN in collaboration with The Video Consortium, as part of the Solutions Storytelling Project (SSP) Asia, supported by The Skoll Foundation. It captures the quiet but profound relationship between an expectant mother and a frontline health worker, and what becomes possible when that trust is built.

As we carry the spirit of Mother's Day forward, we invite you to witness Surbhi and Geeta's journey at the virtual premiere.

🗓️ Wednesday, 13 May 2026
⏰ 10:00 AM EDT | 2:00 PM GMT | 7:30 PM IST
📍 Live on Zoom

🔗 Register now: https://videoconsortium.zoom.us/webinar/register/WN_xWSZQGYKSHKm9Ts-QQ5Zqg

A heartfelt thank you to the SSP Asia team, the Skoll Foundation, and filmmakers Priyanka Mukherjee and Amar Gurung for bringing this story to life.

A safe delivery. A timely diagnosis. A mother who makes it home with her newborn. Behind each of these milestones, there...
12/05/2026

A safe delivery. A timely diagnosis. A mother who makes it home with her newborn. Behind each of these milestones, there is a nurse.

Auxiliary Nurse Midwives (ANMs) are the backbone of India's public health system, often the first point of contact at healthcare centres and the last line of support for women navigating pregnancy and motherhood. From conducting antenatal check-ups, monitoring high-risk pregnancies, and providing postnatal care, to administering vaccines, promoting family planning, and raising awareness about nutrition and hygiene, their work is relentless, wide-ranging, and deeply impactful.

Through ARMMAN's Integrated High Risk Pregnancy Tracking and Management (IHRPTM) programme, ANMs, along with medical officers and doctors, are trained in identification, tracking, management, and referral of high-risk pregnancies. ANMs are further supported by an Artificial Intelligence-enabled WhatsApp chatbot that provides real-time, clinically accurate guidance through voice and text. This on-the-job learning and support tool helps solve their doubts, guide women with confidence, and reduces the burden on tertiary care facilities.

This , we celebrate the immense contribution of nurses towards saving the lives of women and children across India. Their dedication, compassion, and expertise are the foundation on which healthier communities are built.

ARMMAN began with a simple yet powerful idea, delivering life-saving health information directly to the mobile phones of...
11/05/2026

ARMMAN began with a simple yet powerful idea, delivering life-saving health information directly to the mobile phones of pregnant women and mothers, making healthcare awareness and support accessible at scale.

Technology has always been central to our mission. Our innovation process is human-centred, data-driven, and evidence-based, with pregnant women and new mothers, children, and frontline health workers at the centre of everything we build. We actively leverage Artificial Intelligence, partnering with academic and research collaborators to make our programmes more engaging and effective. Insights from how millions of users interact with our programmes help us continuously identify opportunities for innovation and design for scale.

On National Technology Day, we celebrate the power of innovation to drive meaningful change and our commitment to building a healthier world for every woman and child in India.

Just two days to go until the virtual premiere of For Every Breath. Have you registered yet?As we carry the spirit of Mo...
11/05/2026

Just two days to go until the virtual premiere of For Every Breath. Have you registered yet?

As we carry the spirit of Mother's Day forward, we invite you to join us for a powerful story from Sambhal district, Uttar Pradesh, following Surbhi, a mother navigating a high-risk pregnancy, and Geeta, the Accredited Social Health Activist (ASHA) worker who stood beside her through every step of the journey.

Through regular home visits, counselling, and continuous support, Geeta helped Surbhi access the care she needed and gain the confidence to prioritise her health and the wellbeing of her child. The film offers a moving glimpse into the realities faced by women during high-risk pregnancies and the vital role frontline health workers play in supporting them.

For Every Breath is produced by ARMMAN in collaboration with The Video Consortium as part of the Solutions Storytelling Project (SSP) Asia, supported by the Skoll Foundation. The film shines a light on the compassion, resilience, and dedication of frontline health workers who strengthen maternal and child health across communities in India.

If you have not registered yet, now is the time.

🗓️ Wednesday, 13 May 2026
⏰ 10:00 AM EDT | 2:00 PM GMT | 7:30 PM IST
📍 Live on Zoom
🔗 Register now: https://videoconsortium.zoom.us/webinar/register/WN_xWSZQGYKSHKm9Ts-QQ5Zqg

A heartfelt thank you to the SSP Asia team, the Skoll Foundation, and filmmakers Priyanka Mukherjee and Amar Gurung for bringing this story to life.

Women experiencing high-risk pregnancies in India often navigate physically demanding and emotionally overwhelming circu...
10/05/2026

Women experiencing high-risk pregnancies in India often navigate physically demanding and emotionally overwhelming circumstances shaped by health complications, social expectations, family pressures, and limited access to support. What should be a hopeful phase of life can become uncertain and isolating, especially when awareness around maternal health and emotional wellbeing is limited. In these moments, timely care, empathy, and consistent guidance can make a life-changing difference for both mother and child.

ARMMAN’s documentary For Every Breath follows the journey of Surbhi, a woman facing the uncertainties of a high-risk pregnancy. At a critical point in her life, ASHA worker Geeta steps in with care, reassurance, and continuous support — helping Surbhi through her pregnancy, accompanying her during delivery, and guiding her toward healthier practices for herself and her baby. Through trust, patience, and compassion, Geeta helps make Surbhi’s journey into motherhood safer and less overwhelming.

Produced in collaboration with The Video Consortium as part of the Solutions Storytelling Project (SSP) Asia, supported by the Skoll Foundation, the film shines a light on the important role ASHA workers play in strengthening maternal and child health across communities in India.

Join us for the virtual premiere.

🗓️ Wednesday, 13 May 2026
⏰ 10:00 AM EDT | 2:00 PM GMT | 7:30 PM IST
📍 Live on Zoom
🔗 Register now: https://videoconsortium.zoom.us/webinar/register/WN_xWSZQGYKSHKm9Ts-QQ5Zqg

This , we celebrate the resilience of every mother who continues to fight against difficult circumstances to build a healthier life for herself and her children.

India has made steady progress in maternal and child health over the past decade. According to the NFHS-5 (2019–21) repo...
09/05/2026

India has made steady progress in maternal and child health over the past decade. According to the NFHS-5 (2019–21) report, 77% of children aged 12–23 months were fully vaccinated, institutional births increased to 89% from 79% in NFHS-4, and postnatal check-ups for newborns within two days of delivery rose significantly to 82%, compared to just 27% in NFHS-4.

The Accredited Social Health Activists (ASHAs) have been instrumental in driving this progress, serving as the bridge between communities and the healthcare system. They facilitate antenatal care visits, raise awareness about sanitation, hygiene, and reproductive health, promote institutional deliveries, and support mothers through postnatal care and timely immunisation.

ARMMAN's documentary For Every Breath brings one such story to life. It follows ASHA worker Geeta as she stands beside Surbhi through a challenging high-risk pregnancy, informing her about the right health practices, counselling her family, accompanying her for delivery, and helping ensure the safe birth of a healthy child.

The film is a reminder that when mothers are supported with patience, empathy, and the steady presence of a trusted ASHA, the impact on maternal and child health outcomes can be profound.

Produced in collaboration with The Video Consortium as part of the Solutions Storytelling Project (SSP) Asia, supported by The Skoll Foundation, the film celebrates the transformative work of ASHAs strengthening communities across India.

In observance of Mother's Day, we invite you to join us for the virtual premiere and witness firsthand the extraordinary impact frontline health workers create every day.

🗓️ Wednesday, 13 May 2026
⏰ 10:00 AM EDT | 2:00 PM GMT | 7:30 PM IST
📍 Live on Zoom
🔗 Register now: https://videoconsortium.zoom.us/webinar/register/WN_xWSZQGYKSHKm9Ts-QQ5Zqg

Special thanks to filmmakers Priyanka Mukherjee and Amar Gurung for bringing this story to life.

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