17/08/2026
A welcome move!
People with bigger image and social status should be more aware of their responsibility
When does a celebrity endorsement become a question of public accountability?
Shah Rukh Khan, Ajay Devgn and Tiger Shroff have received show-cause notices from the Maharashtra FDA over advertisements that the regulator alleges are indirectly promoting to***co products.
The three actors have been given 15 days to respond and provide documents related to the campaign, including their endorsement agreements, campaign brief, payment details, advertising agency information and the due diligence carried out before participating.
The FDA has also directed them to discontinue their participation in the advertisements and remove related promotional content from their social media handles.
The notices raise a larger question about celebrity endorsements.
Celebrities have millions of followers and can strongly influence how a brand or product is perceived.
So, should they also be held accountable for what an advertisement may indirectly promote?
What do you think?
[Shah Rukh Khan, Ajay Devgn, Tiger Shroff, Maharashtra FDA, Surrogate Advertising, To***co Advertising, Pan Masala, Celebrity Endorsement, Advertising Responsibility, Consumer Awareness]