Tobacco Free Generation

08/09/2026

Young people can be powerful voices for healthier communities.

A To***co Control Training was organised with the NSS Unit of Jagannath Kishore College in collaboration with MANT, bringing together 109 NSS volunteers for an interactive session on the health risks of to***co use, COTPA 2003 and the role of young volunteers in to***co awareness.

The session encouraged participants to think critically about to***co consumption and explore how they can contribute to awareness efforts within their communities.

When knowledge reaches young people, it has the potential to travel far beyond the classroom.

What can young volunteers do to help protect their communities from to***co and ni****ne addiction?
Share your thoughts and help keep the conversation going.

***coFreeGeneration ***coControl

17/08/2026

A welcome step towards greater accountability.

The Maharashtra FDA's decision to examine the Vimal Elaichi advertisement and issue notices over concerns surrounding its presentation and wider brand association sends an important message.

When products and advertising have the potential to influence public perception—especially among young people—responsible communication matters.

We appreciate the authority's move to scrutinise such advertising and reinforce the importance of protecting consumers from messaging that may blur the lines between seemingly harmless products and wider to***co or ni****ne brand associations.

Public health deserves clarity. Young people deserve protection.

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The FDA said its examination of the advertisement raised concerns over its presentation, dialogue, product branding and the wider market association of the Vimal name.

13/08/2026

Building a To***co-Free Generation requires more than awareness—it requires collaboration.

Our Awareness and Capacity Building Seminar on To***co Control and Cessation brought together clinicians, public health experts, researchers, academicians and healthcare professionals to discuss practical approaches for preventing to***co initiation, strengthening evidence-based to***co prevention and cessation and supporting healthier communities.

The discussions reinforced an important message: protecting children and young people from to***co and ni****ne addiction requires evidence-based healthcare, community awareness, effective strengthening implementation of evidence-based to***co control measures and sustained collaboration among all stakeholders.

Together, every conversation brings us one step closer to a healthier future.

What role do you think healthcare professionals can play in helping people quit to***co? Tell us in the comments and share this message to keep the conversation growing.
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05/08/2026

Public awareness becomes stronger when more voices join the conversation.

We are thankful to Aajkaal Sustha for featuring our State Coalition Meeting on T0bacco Control and helping raise awareness about the importance of protecting children and young people from to***co and ni****ne addiction.

Media plays an important role in spreading awareness, encouraging informed discussions and inspiring communities to work towards healthier futures. Together, we can build a T0bacco-Free Generation.

If you believe every child deserves to grow up free from t0bacco and nic0tine addiction, share this post and be part of the movement.
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Vital Strategies

16/07/2026

Real change begins when different sectors come together with one shared purpose.

The State Coalition Meeting on T0bacco Control brought together healthcare professionals, researchers, educators, legal experts, media representatives, civil society organisations and other stakeholders to exchange knowledge and strengthening t0bacco awareness initiatives.

The discussions focused on protecting children and young people from t0bacco and nic0tine addiction through awareness, research-informed action, community engagement and stronger implementation of existing t0bacco control measures.

Together, we took another meaningful step towards building a healthier, t0bacco-free future.

What role do you think communities can play in preventing t0bacco use among young people? Tell us in the comments, and share this post to keep the conversation growing.
***coAlternativecoFreeGeneration ***coControl

31/05/2026

Not everything attractive is harmless.

The to***co and ni****ne industry continues to reinvent its products to appear modern, colourful and appealing—especially to young people. But behind the branding lies the same old story: addiction, disease and loss.

This World No To***co Day, let's unmask the appeal and expose the tactics designed to keep new generations hooked.
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31/05/2026

A powerful voice. A powerful cause. 🚭

This World No To***co Day, singer, composer and lyricist Anwesshha joins the movement for a To***co-Free Generation.

When influential voices speak up, awareness travels further. And sometimes, a simple message can inspire a life-changing decision.

Watch her message. Share it with someone who needs to hear it.

Thank you Anwesshaa
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28/05/2026

যা কিছু ক্ষতিকারক তার থেকে দূরত্ব বজায় রাখাই উচিত। আগামীকাল কথা হবে অতিথি নির্মাল্য মুখোপাধ্যায়ের সঙ্গে। শুনতে ভুলো না কিন্তু!

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28/05/2026

The fight against to***co is no longer just led by experts and activists. Young people are stepping forward too. 🚭

This World No To***co Day, Adrito Paul, H.S. 2026 student, shares a message that cuts through the noise — protecting youth starts with awareness.

Because the best way to fight addiction… is to stop it before it starts.

Watch. Share. Start the conversation.

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27/05/2026

The to***co industry wants young people to start early.
That’s exactly why young people speaking up matters so much. 🚭

This World No To***co Day, Anushka Ghosh, a student of ISC 2026, raises her voice for a future free from ni****ne addiction and to***co harm.

One message. One student. One step toward change.

Watch. Share. Keep the conversation alive.

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