24/07/2026
Assam is under water again, with over 8 lakh lives upended by devastating floods. Right now, Corporate Social Responsibility (CSR) funds act as financial CPR during the peak of the surge—funding emergency rations, temporary shelters, and post-flood medical camps. This emergency aid is crucial to keep people alive today, but treating symptoms every monsoon won’t prevent tomorrow’s destruction.
If floods in Assam are a guaranteed annual reality, why are we still spending corporate capital on temporary fixes? What should CSR funds actually do to break this cycle for good, and how can corporate India shift from reactive charity to true climate and disaster resilience?