S**C MACAY (Society for the Promotion of Indian Classical Music And Culture Amongst Youth) is a non-political, nationwide, voluntary, youth movement founded in 1977 by Dr. Kiran Seth, Professor-Emeritus at IIT-Delhi. He was awarded the 'Padma Shri' by Govt of India for his contribution to the field of arts education in 2009. S**C MACAY’s intention is to enrich the quality of formal education by increasing awareness about different aspects of Indian heritage and inspiring the young mind to imbibe the values embedded in it. It seeks to inspire youth through experiencing the mysticism embodied in the rich and heterogeneous cultural tapestry of Indian and World Heritage, with a hope that the beauty, grace, values, and wisdom embodied in these arts will influence their way of life and thinking and inspire one to become a better human being. For this, the most accomplished artistes of the country render programs of Indian classical music and dance, folk, poetry, theatre, traditional paintings, crafts & yoga primarily in schools and colleges. Every year, we arrange more than 5000 programs in more than 1500 institutions, across almost 100 cities, touching over 3 million students. All these programs are organized by thousands of volunteers – largely students, teachers, housewives, retired people, professionals, young and old. S**C MACAY celebrates Nishkaam Seva - the spirit of volunteerism – of giving selflessly without expectation, a value that is intrinsic to our culture and important to nurture in today's world.
