19/05/2026
Empowering rural families through sustainable livelihood opportunities
Under the Krishak Kranti by Pernod Ricard Foundation (PRIF), implemented by SUVIDHA, a goat distribution activity was successfully carried out in Derabassi Block, Punjab, covering the villages of Tiwana, Jaula Kalan, and Khijjar Garh.
A total of 10 beneficiaries were supported with 5 months old 50 Beetal mix goats with 5 goats each, comprising 4 female and 1 male goats. The initiative aimed at supporting widows, persons with disabilities (PWDs) and small and marginal households who have the ability to take care of the goats but lack the capital.
Known for their high milk production, adaptability, and fast growth, the Beetal breed is well-suited to the local climate and offers strong potential for income generation.
Goat rearing is emerging as a reliable pathway to stability and self-reliance for rural families. With low investment and simple upkeep, it offers multiple income sources through the sale of milk, kids (young goats), and manure. while gradually building valuable household assets and reducing dependence on daily wage work.
The activity also contributes to nutrition, as goat milk is highly beneficial for children, women, and the elderly. With basic training on feeding, shelter, vaccination, and disease prevention, families are equipped to maintain healthy livestock and enhance productivity.
A sustainability plan is also underway, focusing on breed multiplication, peer-to-peer support, veterinary linkages, and potential market connections for milk and meat, ensuring long-term impact.
This initiative supports self-employment and sustainable livelihood security, contributing to inclusive rural development and an improved quality of life
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