20/05/2021
In 1888, the invention of the rubber tyre forever changed the way we travel. Today, Pirelli is changing the way rubber tyres are sourced. The new Pirelli P ZERO tyre is the first to use FSC-certified natural rubber and rayon as well as other materials. This is a major breakthrough for a better future with sustainably sourced natural rubber! Read the full story here: https://bit.ly/3hzmfMz
Pirelli is the first company to produce FSC-certified tyres. This sustainability milestone demonstrates that an FSC-certified value chain, from smallholder-owned rubber plantations to consumers, is possible for natural rubber used in auto tyres.