01/05/2026
Most grassroots sports programs struggle to move beyond one-off events.
What’s harder, and far more necessary, is building systems that function consistently, day after day.
At the Sports Lab Centre of Excellence at Ultrex, a Student and Parent Engagement, along with Sports Kit Distribution, brought together athletes, parents, coaches, and partners within a shared working environment.
What stood out was not the format, but the quality of interaction.
Players were on court, engaging directly with leadership and partners. Parents were in active conversations with coaches, program teams, and stakeholders, discussing training, schedules, and long-term commitment.
Sports Lab is designed as a system where
– training environments remain consistent
– stakeholders stay connected
– athletes experience continuity, not interruptions
Centres of Excellence like Ultrex are built to ensure that talent identified at the grassroots is supported through structured pathways over time.
It was encouraging to see Hyundai Motor India Limited's leadership and partners engage directly with the program on the ground.
And as always, parents remain central to sustaining athlete journeys.