29/01/2024
Entrepreneurship and Start-ups are one of the focus areas of BIMTECH Business Perspectives. This journal offers a wider scope for discussion on a range of entrepreneurial and start-up-related topics from an academic, practitioner, and policy perspective.
The aims and Scope of the journal are here:https://bsp.bimtech.ac.in/pages/about/aim-scope/
The following article discusses a few of the latest issues in the start-up field:
Title: Influence of Social and Economic Factors on Impulse Buying: A Research Framework
DOI: https://bsp.bimtech.ac.in/pages/table-of-contents/fulltext/?id=5&title=Influence+of+Social+and+Economic+Factors+on+Impulse+Buying:+A+Research+Framework
Authors: Riya Sugla and Shaon Sen
The research endeavors to pinpoint various social and economic factors that are anticipated to have an impact on consumers' impulsive purchasing behavior. The primary goal of this study is to conduct a comprehensive examination of the existing literature on impulse buying, identifying any gaps or potential areas for future research. This analysis is designed to present readers and marketers with a fresh perspective on impulse buying, urging them to explore novel concepts. Impulse buying, defined as an action devoid of conscious recognition or an explicitly stated buying intention, manifests as an unplanned and spontaneous purchasing process.
Impulse buying is a common behavior that can have financial implications.
Social, economic, and marketing factors can influence impulse buying.
β’ Consumers can mitigate the negative impact by developing self-awareness and self-regulation strategies.
β’ Marketers can capitalize on impulse buying behavior through various strategies.
β’Social comparison: Comparing oneself to others and feeling the need to keep up with the latest trends or possessions.
π Our comprehensive analysis of the literature unveils gaps and future avenues for exploration. π Encouraging readers and marketers to embrace a fresh perspective and innovate! π‘
Journal Homepage: https://bsp.bimtech.ac.in/
Submission guidelines
https://bsp.bimtech.ac.in/pages/submission-guidelines/
Submit your work through SAGE Track.https://peerreview.sagepub.com/bsp
Birla Institute of Management Technology (BIMTECH) Arun Sahay Saloni Sinha Dr. Rahul Sindhwani S M Fatah uddin, Ph.D., Dr. Dharen Kumar Pandey Dr. Ngoc Cindy Pham Khanindra Ch. Das BIMTECH BUSINESS PERSPECTIVES Spectrum Journal powered by Sage
, 's, , , ,
is transitioning to a new submission site. To facilitate this transition, this submission site will no longer be accepting the submission of new OR revised submissions.