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WPPS Wheat Products Promotion Society (WPPS), Representing Wheat based industry since 1988,

13/09/2026

Is going gluten-free right for everyone—or has it become a lifestyle trend? 🌾

Dr. Kavitha Reddy, CEO & Founder, Sreya Nutrition, explains why wheat and gluten should not be avoided without understanding individual health needs. She also highlights the important differences between celiac disease, gluten intolerance and wheat allergy.

▶️ Watch this insightful excerpt from the WPPS CEO Conclave 2026.

NutritionAwareness HealthyChoices WheatIndustry FoodAndNutrition

🌾 Wheat is much more than a grain—it is a part of everyday life.From rotis and breads to biscuits, pasta and noodles, wh...
09/09/2026

🌾 Wheat is much more than a grain—it is a part of everyday life.

From rotis and breads to biscuits, pasta and noodles, wheat nourishes families and supports diverse food traditions worldwide.

EverydayNutrition

🦚✨ Happy Janmashtami! ✨🦚May Lord Krishna fill your life with love, happiness, good health, peace and prosperity. May His...
04/09/2026

🦚✨ Happy Janmashtami! ✨🦚

May Lord Krishna fill your life with love, happiness, good health, peace and prosperity. May His divine blessings always guide and protect you and your family. 🙏💛

🌸 Jai Shri Krishna! Radhe Radhe! 🌸

KrishnaJanmashtami Blessings HareKrishna 🦚🙏

🪷 Happy Raksha Bandhan! 🪷A bond of love, trust, protection and lifelong support—Raksha Bandhan reminds us that true rela...
28/08/2026

🪷 Happy Raksha Bandhan! 🪷

A bond of love, trust, protection and lifelong support—Raksha Bandhan reminds us that true relationships are strengthened not only by promises, but by standing beside each other through every phase of life. ❤️

May this beautiful festival bring happiness, harmony, good health and countless blessings to every brother and sister.

Wishing everyone a very Happy Raksha Bandhan! 🙏✨

IndianFestivals Tradition LoveAndProtection Blessings TogetherForever

27/08/2026

🌾 From Wheat to Bread: A Journey of Quality, Care and Innovation

In this conversation, Ms. Diksha Batra highlights how bread is not just a finished product on the supermarket shelf — it passes through several important stages, from wheat and flour selection to baking, slicing, packaging, retail presentation and consumer communication.

Every stage matters.

Good bread depends on quality raw material, right processing, food safety, freshness, technology and understanding of changing consumer expectations. Today, consumers are also discovering wheat-based products through modern retail, digital platforms and social media.

Through the I Love Wheat / WPPS initiative, we continue to bring forward young voices and industry perspectives that help consumers better understand the value of wheat, atta, bread and other wheat-based foods in daily life. 🍞🌾

🎥 Watch this insightful conversation.

Atta WheatProducts FoodProcessing FoodInnovation YoungIndustryVoices IndianFoodIndustry WheatValueChain

27/08/2026

🌾 Wheat, Nutrition and the Future of Functional Foods

In this insightful conversation, Prof. Raj Kumar Duary, Professor & Head, Department of Dairy Science and Food Technology, Institute of Agricultural Sciences, BHU, Varanasi, shares an important perspective on wheat beyond its conventional role as a staple food.

He highlights how different wheat components, including wheat germ, functional oils and other valuable fractions, can contribute to nutrition, innovation and future-ready food products. The discussion also touches upon the growing importance of the microbiome, functional ingredients and science-led food development.

As India looks at wheat as a complete value chain, such knowledge-led conversations can help open new opportunities in health-focused foods, bakery, staples, value-added products and consumer nutrition.

🎥 Watch this conversation under the I Love Wheat / WPPS initiative.

WheatGerm FoodInnovation FoodTechnology BHU WheatValueChain FoodProcessing BakeryIndustry

26 August 2026 | Onam🌾 Happy Onam | Celebrating Harvest, Prosperity & Togetherness 🌼WPPS wishes everyone a joyful and pr...
25/08/2026

26 August 2026 | Onam

🌾 Happy Onam | Celebrating Harvest, Prosperity & Togetherness 🌼

WPPS wishes everyone a joyful and prosperous Onam.

Onam reminds us of the importance of harvest, abundance, community and shared meals — values deeply connected with India’s agricultural and food traditions.

As we celebrate this beautiful festival, let us also recognise the farmers, food processors, millers and everyone working behind the food value chain.

Wishing peace, prosperity and happiness to all. 🌾🌼

WheatIndustry FoodProcessing FlourMilling Prosperity IndiaFood

24/08/2026

🌾 Understanding Wheat Beyond the Grain

In this insightful conversation, Mr. Simranjeet Singh Gandhi, Partner – Sirra Agro Industries, shares his perspective on India’s wheat industry and the need to look at wheat with a deeper, value-chain approach.

India is among the world’s leading wheat producers, and the future of the sector will depend on better understanding of wheat quality, stronger industry infrastructure, innovation, and closer connection between farmers, millers, food processors and consumers.

The message is clear: wheat is not just a commodity — it is the foundation of a large food ecosystem supporting flour milling, bakery, snacks, staples and value-added food products across India.

🎥 Watch this conversation as part of the I Love Wheat / WPPS initiative to highlight voices from India’s wheat-based industry.

FoodProcessing BakeryIndustry IndianFoodIndustry GrainIndustry WheatInnovation SimranjeetSinghGandhi

21 August 2026 | World Entrepreneurs’ Day🌾 World Entrepreneurs’ Day | Celebrating India’s Food Innovators 🚀From flour mi...
21/08/2026

21 August 2026 | World Entrepreneurs’ Day

🌾 World Entrepreneurs’ Day | Celebrating India’s Food Innovators 🚀

From flour mills and bakeries to food startups, ingredient companies, grain processors and technology providers — entrepreneurs are shaping the future of India’s wheat and food industry.

WPPS celebrates the vision, risk-taking and innovation of entrepreneurs who are creating new products, building brands, generating employment and strengthening the wheat value chain.

The future of food will be built by those who dare to think differently.

BakeryBusiness FlourMilling Startups FoodProcessing WheatValueChain IndiaBusiness

19/08/2026

🌾 Flour Millers: The Backbone of India’s Wheat Value Chain

In this WPPS short podcast, Mr. Manmohan Gupta highlights an important reality — flour millers are one of the most crucial links in India’s wheat ecosystem.

From farmers and procurement to storage, logistics, milling, food processing and consumers, the wheat sector functions as one connected value chain. A strong flour milling industry supports food security, quality supply, efficient movement and value creation across the country.

The discussion brings out key points for the industry:

✔ Recognising the important role of flour millers
✔ Strengthening coordination between government, industry and stakeholders
✔ Improving logistics, procurement and supply chain efficiency
✔ Creating a win-win approach for farmers, millers, processors and consumers
✔ Building a stronger, more organised wheat value chain for India

🌾 At WPPS, we believe that India’s wheat future will be stronger when every stakeholder — from farmer to miller to final food product — is recognised and supported.

Stronger millers. Stronger wheat value chain. Stronger India.

WheatValueChain FoodSecurity IndianAgriculture GrainProcessing FoodProcessing MillingIndustry SupplyChain WheatProducts IndiaFoodIndustry

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O-15, Site V
Greater Noida
201308

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+919810158318

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