26/09/2026
The PINNACLE society of Business Administration Department has successfully organized a Workshop Soft Skills on 26 September 2026.
Objectives:
The objective of understanding marketing orientations from a practical perspective is to develop a clear understanding of how different marketing approaches are applied in real-world business situations. It aims to explain the major marketing orientations, including production, product, selling, marketing, and societal marketing orientations, and how each approach focuses on different aspects of business and customer needs.
Venue: Block- 5, Seminar Hall
Time: 12:00 PM to 1:30 PM
Outcomes:
• Develop a clear understanding of different marketing orientations and their practical applications.
• Identify how businesses understand and respond to customer needs and changing market trends.
• Apply marketing orientation concepts to real-world business situations and case studies.
• Understand the importance of customer satisfaction, value creation, and competitive advantage in business success.
• Develop practical skills to evaluate and select appropriate marketing approaches for different business situations.
Number of Participants: 97