30/01/2026
A thoughtful cleanliness cm sensitisation drive successfully executed with active and enthusiastic volunteers of Project LIFE. The activity was conducted at Kachahri Chauraha roadside, a prominent and high-traffic area where a considerable amount of waste had accumulated over time.
The initiative was undertaken with the objective of promoting cleanliness, environmental responsibility, and community awareness. Volunteers from Luminous, Green Dream and local community participated wholeheartedly and demonstrated a strong sense of ownership and social responsibility throughout the drive. The team worked collaboratively to collect and segregate the litter spread across the roadside, ensuring the area was cleaned effectively.
The drive was further encouraged by the presence of SIIDCUL Regional Manager, who joined the activity and appreciated the sincere efforts and commitment shown by the Luminous team towards maintaining cleanliness and contributing positively to the surroundings.
Since the location is a busy roadside area, the activity also served as an awareness initiative for the general public. Passers-by and commuters were able to witness the team’s efforts, thereby reinforcing the importance of cleanliness and responsible waste disposal. The initiative successfully conveyed a strong message on maintaining clean public spaces through action.
Overall, the cleanliness drive was a meaningful and impactful initiative that not only improved the cleanliness of the selected area but also strengthened teamwork, reinforced social responsibility among employees, and contributed to spreading awareness on cleanliness within the community.
