Sesame Workshop - India is the Indian arm of Sesame Workshop, the internationally renowned non-profit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. We reach kids in their earliest years to provide them access to life-changing early education, critical health lessons, and helpful tools for tough situa
tions via a combination of television, radio, digital media, mobile technologies, and community outreach across 11 states in India. We have been creating television content in Hindi and other local Indian languages to provide early education to kids via our TV show Galli Galli Sim Sim, the Indian production of Sesame Street. However, to maximize the uptake of our content and to improve learning outcomes among young children, we have decided to leverage YouTube for distributing our premium content that can be accessed by children and their families at any time and at no cost!