21/05/2026
Broiler Chicks Placement Commences at MMPPCL! 🚀🐥
Diversifying livelihoods is the key to building resilient rural economies. We are thrilled to share a historic milestone from West Bengal—Murshidabad Mahila Poultry Producer Company Limited (MMPPCL) has officially launched its broiler chicks placement program at our Hariharpara cluster!
A total of 3,500 birds were securely placed, marking a major leap for our women member-owners into structured livestock value chains.
To ensure optimal survival and growth from day one, our team is combining traditional dedication with modern, precision farm management protocols:
🔹 Environmental Control: Close monitoring of internal temperature, humidity, curtain management, and lux levels.
🔹 Resource Optimization: Verifying the precise setup and accessibility of automated feeders and drinkers.
🔹 Strict Biosecurity: Enforcing rigorous sanitization and overall hygiene standards to shield the flock.
Through hands-on technical assistance, FDRVC is helping rural women transition into high-value poultry micro-entrepreneurs, setting new standards for precision livestock management in the region.
Ministry of Rural Development, Government of India Aajeevika - National Rural Livelihood Mission (NRLM)